> ## Documentation Index > Fetch the complete documentation index at: https://docs.athenahq.ai/llms.txt > Use this file to discover all available pages before exploring further. # Sources > Lets a customer analyze which domains and pages are cited or mentioned by AI models for their brand, broken down by domain or page and optionally filtered to social platforms. `app.athenahq.ai/sources` ## Purpose The Sources page allows customers to analyze exactly which domains and specific URLs are being cited or mentioned by AI models in response to their tracked prompts. This helps brands understand where AI engines are pulling information from, measure the influence of their own content, and identify third-party or competitor sites that dominate AI search results. Customers use this page to discover optimization opportunities. By reviewing which pages are cited but fail to mention their brand, marketers can pinpoint exact URLs to target for outreach, partnerships, or content updates. The page also features a dedicated Social mode for auditing how much influence platforms like YouTube, Reddit, and LinkedIn have over AI answers. ## What's on the page **Page header** * **Title & Tour Trigger:** The page title alongside an info icon. Hovering the icon displays the tooltip: "Take a tour of the Sources page". Clicking it starts a guided walkthrough. * **Grouping Tabs:** A toggle between **Domain** (aggregates data by root domain) and **Page** (lists specific, individual URLs). * **View Tabs:** A toggle between **All** (shows all sources) and **Social** (restricts the view to social media platforms). **Social platform chip bar** * Visible only when the "Social" tab is active. * Displays interactive chips for major social networks (e.g., YouTube, Reddit, X, LinkedIn). * An **All** chip removes individual platform filters. * A **More (N)** button reveals platforms that currently have no data. Disabled platforms appear greyed out and display the tooltip: "No data for current filters". **Contextual filter row** * Contains the search bar, saved view selections, and dropdowns for Models, Prompts, Competitors, Personas, Locations, Prompt tags, Prompt status, Date range, Mentioned (in Page view only), and Source tag. * Includes a **Columns** button to customize the table layout and an **Export** button. **Sources table (Domain view)** Lists root domains cited by AI models. * **Domain:** The root domain name, complete with a favicon and a source-type badge. Clicking expands it to show a subdomain breakdown. * **Trend:** A sparkline chart showing the daily mentions or citations for this domain over the selected date range. * **Type:** The classification of the domain (e.g., Owned, Competitor, Partner, Third-party). * **Citation %:** The percentage of responses in the current filter scope that cited this domain. * **Responses influenced:** The raw count of AI responses that this domain's content influenced. * **Brand mention %:** The percentage of responses citing this domain that also mentioned the customer's tracked brand. * **Competitor mention %:** The percentage of responses citing this domain that mentioned a tracked competitor. * **URLs:** The number of distinct URLs belonging to this domain that were cited. * **Impressions captured:** An estimate of the visibility or impressions captured via citations from this domain. **Sources table (Page view)** Lists individual URLs cited by AI models. * **URL:** The specific page link cited, including a favicon. * **Trend:** A sparkline chart showing the daily mentions or citations for this specific URL. * **Type:** The classification of the URL's domain. * **Citation %:** The percentage of responses in the current scope that cited this URL. * **Responses influenced:** The raw count of AI responses this URL influenced. * **Impressions captured:** An estimate of visibility captured by this specific URL. * **Mentions:** The total number of times this URL was cited or mentioned. * **Competitors mentioned:** A list of the competitor brands that were mentioned in the AI responses citing this URL. * **First seen:** The date this URL was first observed as a source by the system. * **Rescan:** An action column containing a button to trigger a fresh scan of this URL's mention and competitor data. **Bulk action toolbar** * Appears at the bottom of the screen only when one or more rows are selected via checkboxes in the Page view. * Provides actions to update the selected URLs simultaneously. **Source detail drawer** * A slide-over panel that appears when a user clicks a row in the table. * Displays deep analytics for the selected domain or URL, including citation history, prompt breakdowns, and subdomains. ## What you can do here * **Take a tour:** Click the info icon in the top header to launch a guided walkthrough of the page. * **Toggle Domain / Page:** Switch how data is aggregated. Domain rolls up all URLs under their parent website; Page lists every exact URL individually. * **Toggle All / Social:** Switch to Social mode to reveal the platform chip bar and filter the table strictly to social media sites. * **Filter by Social Platform:** Click a specific chip (e.g., Reddit) to restrict data to that platform. Click "All" to clear the selection. Click "More (N)" to see which platforms currently have no data, and "Less" to hide them again. * **Search sources:** Type a domain or path into the search bar to filter the table to matching text. * **Apply Filters:** Use the filter bar to narrow the table by specific AI models, prompts, competitors, date ranges, tags, or whether the brand was mentioned. * **Manage Columns:** Click the "Columns" button to open a popover where you can toggle column visibility on/off and drag to reorder them. * **Sort Data:** Click any sortable column header (like Citation % or Responses influenced) to toggle ascending or descending order. * **Resize / Auto-fit Columns:** Click and drag the invisible handle between column headers to resize them. Double-click the handle to automatically fit the column to its content. * **Select Rows:** In Page view, click the checkbox next to a row to select it. Hold `Shift` while clicking another row's checkbox to select a bulk range. * **Bulk Assign Type:** With rows selected, click "Assign Type" in the bulk toolbar to categorize the selected URLs (Owned, Competitor, etc.). * **Bulk Rescan:** With rows selected, click "Rescan" in the bulk toolbar to command the system to re-check those URLs for brand/competitor mentions. * **Clear Selection:** Click "Clear" in the bulk toolbar or press `Esc` to deselect all rows. * **Single Rescan:** Click the rescan icon in the far right column of a single row in Page view to re-check that specific URL. * **Open Source Details:** Click anywhere on a domain or URL row to open the analytics drawer on the right side of the screen. * **Open Source in New Tab:** Hold `Cmd` (Mac) or `Ctrl` (Windows) while clicking a row to open that source's detail page in a completely new browser tab instead of the slide-over drawer. * **Edit Source Tags:** Inside the drawer or via the "Assign Type" flow, users can adjust the internal categorization tags for a source. * **Export CSV:** Click the Export button to open a configuration dialog (either Sources or URL Breakdown depending on the view), select the number of records to include, and download the data. * **Infinite Scroll:** Simply scroll down the table to automatically load more rows. ## Data shown The data on this page is built from the AI model responses to your tracked prompts. It reflects how often the tracked AI models (like ChatGPT, Gemini, Claude, Perplexity, AI Overviews, Copilot, etc.) cite specific domains or pages as sources for their answers. It also relies on your configured competitors, affiliate/partner domains, and custom source tags to classify those citations correctly. ## Common workflows **Investigate a competitor's cited domain** 1. Open the Sources page (which defaults to Domain view). 2. Use the filter bar to narrow the view to a specific date range, specific AI models, or a specific competitor. 3. Locate the competitor's domain and review its Citation %, Brand/Competitor mention %, and sparkline trend. 4. Click the domain row to open the detail drawer for a deeper dive. 5. Optionally click Export to download the domain's URL breakdown as a CSV. **Find and fix unmentioned pages** 1. Switch the view toggle from Domain to Page. 2. In the filter bar, set the "Mentioned" filter to "No". 3. Review the resulting list of URLs, these are pages that were cited by an AI model, but the AI's response did not mention your brand. 4. Use the checkboxes to select relevant rows. 5. Use the bulk action toolbar at the bottom to "Rescan" the URLs or "Assign Type" to categorize them for an outreach campaign. **Audit social platform citations** 1. Switch the top toggle from "All" to "Social". 2. Click a specific platform chip (e.g., YouTube) or leave it on "All" to view all social data. 3. Review the filtered table to see exactly which social posts or videos are influencing AI answers. 4. Click the "More" button to verify if there are platforms that AI models are currently ignoring for your prompts. **Export sources data for reporting** 1. Apply any desired filters (date range, models, tags) to narrow down the table. 2. Click the Export button (which will export Sources or the URL Breakdown depending on your current tab). 3. In the dialog box, choose the number of domains or URLs you wish to export. 4. Confirm the export and wait for the toast notification to indicate your download is ready. ## Empty, loading, and error states * **Empty:** If no domains or URLs match the current filters, the table renders empty. In Social mode, social platforms with no data for the current filters appear as disabled, greyed-out chips. Hovering them shows the tooltip: "No data for current filters". * **Loading:** An animated loader displays while the page initially fetches data, loads the workspace, or applies new filters. Social chips will be greyed out while data loads. * **Error:** If an action fails, a toast notification appears with details. For example, customers might see "Error fetching affiliates", "Failed to start bulk rescan", or a specific export failure description. ## Linked from / links to * **Linked from:** The main sidebar navigation ("Sources"), the Onboarding / product tour, and drilldown links from the citations Sankey visualizations on other pages (like Olympus). * **Links to:** The root domain analytics detail page or the source URL analytics detail page (both typically rendered inline within the slide-over drawer). The Export feature links to the Settings/Billing page if a user hits a plan upgrade wall. ## Common support questions **Where did my column sorting go?** If you switch between Domain view and Page view, the table occasionally has to reset your sorting preferences. This happens automatically if the column you were sorting by (for instance, "URLs" in Domain mode) does not exist in the other view. **Why is the Rescan button greyed out?** The Rescan button requires specific permissions within your organization workspace. If you don't have permission to trigger a rescan, or if a rescan is already pending for those URLs, the button will be disabled. **What does the "na" option mean in the Mentioned filter?** The "na" (Not Applicable) option filters for sources where mention tracking isn't relevant or hasn't been established. This value is only meaningful in the Page view; if you switch to Domain view or Social mode, it is ignored by the system. **Why don't I see the Domain/Page tabs at the top?** The grouping tabs and the All/Social tabs are hidden on smaller screens and mobile devices to save space. You will need to view the app on a larger desktop window to access these toggles.