Looker Studio

Setup

Create an API Key

Go to the API Keys page in your AthenaHQ dashboard.Select which websites to attach to the key, click create, and save the key securely.

Manage API Keys

Create and manage API keys in your organization settings

Add Data Source in Looker Studio

Configure the Connector

Configure the following options:

Option	Default	Description
Website	Required	The website to pull data from
Models	All	Filter by LLM models
Prompt type	All	Filter by prompt type
Prompt status	All	Filter by status (recommended: Active)
Prompts	All	Filter by specific prompts
Prompt tags	All	Filter by specific prompt tags
Prompt tag matching	Any selected tag	Require any or all selected tags
Competitors	All	Filter by specific competitors

Usage

Once connected, you can build reports using the following dimensions and metrics.

Dimensions

Field	Type	Description
Date	Date	The date of the data
Company Name	Text	The name of the company
Model	Text	The LLM model (ChatGPT, Perplexity, etc.)
Is Own Brand	Boolean	Whether the company is your brand
Topic	Text	The topic associated with the prompt
Prompt	Text	The prompt text
Response	Text	The raw AI response text. Selecting this field switches the report to per-response granularity. To get binary 0% / 100% mention and citation rates, also include `Company Name` (or `Is Own Brand`) in the report; otherwise multiple entity rows for the same response are averaged together. Best paired with `Prompt`, `Model`, and `Company Name`.

Metrics

Field	Type	Aggregation	Description
Share of Voice	Number	Average	Distribution of brand mentions vs. competitors on GenAI Search
Mention Rate	Number	Average	How often your brand appears in AI responses over time
Citation Rate	Number	Average	How often your domain is cited in AI responses
Position	Number	Average	Your average position in LLM responses