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Documentation Index

Fetch the complete documentation index at: https://docs.athenahq.ai/llms.txt

Use this file to discover all available pages before exploring further.

Setup

1

Create an API Key

Go to the API Keys page in your AthenaHQ dashboard.Select which websites to attach to the key, click create, and save the key securely.

Manage API Keys

Create and manage API keys in your organization settings
2

Add Data Source in Looker Studio

  1. Add a new data source in a Report or the data sources section
  2. Search for and select “Build Your Own” under “Partner Connectors”
  3. Paste the Deployment ID (found in the API tab of your AthenaHQ dashboard)
  4. Follow authorization prompts and paste your API key
3

Configure the Connector

Configure the following options:
OptionDefaultDescription
WebsiteRequiredThe website to pull data from
ModelsAllFilter by LLM models
Prompt typeAllFilter by prompt type
Prompt statusAllFilter by status (recommended: Active)
PromptsAllFilter by specific prompts
CompetitorsAllFilter by specific competitors

Usage

Once connected, you can build reports using the following dimensions and metrics.

Dimensions

FieldTypeDescription
DateDateThe date of the data
Company NameTextThe name of the company
ModelTextThe LLM model (ChatGPT, Perplexity, etc.)
Is Own BrandBooleanWhether the company is your brand
TopicTextThe topic associated with the prompt
PromptTextThe prompt text
ResponseTextThe raw AI response text. Selecting this field switches the report to per-response granularity. To get binary 0% / 100% mention and citation rates, also include Company Name (or Is Own Brand) in the report; otherwise multiple entity rows for the same response are averaged together. Best paired with Prompt, Model, and Company Name.

Metrics

FieldTypeAggregationDescription
Share of VoiceNumberAverageDistribution of brand mentions vs. competitors on GenAI Search
Mention RateNumberAverageHow often your brand appears in AI responses over time
Citation RateNumberAverageHow often your domain is cited in AI responses
PositionNumberAverageYour average position in LLM responses