Skip to main content

Open in AthenaHQ

app.athenahq.ai/sources/analytics

​
Purpose

This page serves as a deep-dive inspector for a single cited URL or YouTube video. It allows you to understand exactly how often and in what context a specific piece of content is being referenced by AI models. Whether you are investigating a high-performing blog post on your site, a competitor’s article, or a specific YouTube review, this page shows you its citation trend over time, the exact responses that cited it, and the different URL parameters it was found under. For YouTube videos specifically, it also breaks down the channel creators and the specific timestamp parameters the AI engines used to link to the video.

​
What’s on the page

Page header / breadcrumb
Shows the path you took to get here (e.g., Sources / {rootDomain} / {full source URL}) alongside a back arrow to return to your previous page. You can click the source URL itself to open the live link in a new browser tab. Overview band. Citation Rate Over Time
A collapsible card displaying the most recent citation rate for this specific URL. When expanded, it reveals a gradient line chart charting the percentage of AI responses that cited this URL over your selected date range. Contextual filter row
A sticky filter bar that lets you narrow the analytics below. You can filter by Date Range, Models, Competitors, Personas, Locations, Prompts, Sentiment, Brand Mentioned, Attributes, and more. It also includes a Saved Views dropdown so you can save and reuse common filter combinations. Lens tabs
A row of tabs that switches between different analysis views for this URL: Responses, Parameters, and (if the URL is a YouTube video) Creators and Timestamps. Inline toolbar (search + export)
Located next to the lens tabs, this provides a search box scoped to your current tab (e.g., searching response text or URL parameters) and a download button to export the data to CSV. Responses lens body
The default view. It displays a table of all AI responses that cited this exact URL, bringing in the standard columns from the main Responses page. Parameters lens body
A table aggregating the different query strings or fragment variants of this base URL. It shows you how often specific URL tracking parameters or section links were cited by the AI. Creators lens body (YouTube only)
If the inspected URL is a YouTube video, this tab displays an expandable table that groups citations by the YouTube channel or creator, showing per-creator totals and breaking down individual videos. Timestamps lens body (YouTube only)
For YouTube videos, this tab provides charts illustrating which AI models use timestamped links, along with a table of individual AI citations that link to specific timestamps in the video.

​
Tables

Responses table
Lists every AI response citing this URL. Columns include:
  • Date: When the response was generated.
  • Model: Which AI model/product produced the response (e.g., ChatGPT, Claude, Gemini).
  • Mentioned: Whether the tracked brand was mentioned in the response.
  • Competitors Mentioned: Which tracked competitors were mentioned, shown as logos.
  • Sources: Whether the response included any displayable source citations.
  • Cited: Whether the response cited the tracked brand’s own domain.
  • Attributed Citation: Whether the citation was an ‘attributed’ citation type.
  • Market Position: The tracked brand’s rank/position among mentioned entities in the response.
  • Sentiment: Sentiment of the brand mention (positive/neutral/negative).
  • Prompt Type: Whether the underlying prompt is Branded or Non-branded.
  • Prompt: The base prompt text, with search-term highlighting.
  • Prompt Variation: The specific fan-out variation of the prompt, if any.
  • Country: Country associated with the response/prompt.
  • Location: Location(s) associated with the response (shown only if your organization has location targeting).
  • Response: The raw AI response text, with search-term highlighting.
Parameters table (URL Parameters & Fragments lens)
Aggregates the tracking parameters and fragment variants of the base URL.
  • URL: The full URL including the parameter/fragment suffix; clicking opens that exact URL’s own inspector.
  • Responses: Number of responses citing this specific parameterized URL variant.
  • Share: Percentage share of citations this variant represents.
Creator breakdown table (YouTube Creators lens)
Groups YouTube citations by channel/creator.
  • Creator: YouTube channel/author name, linking to their channel if known.
  • Total Citations: Total citation count across all of this creator’s videos. (Tooltip: “Total number of citations across all videos from this creator”)
  • Avg Citation %: Average citation percentage across the creator’s videos. (Tooltip: “Average citation percentage across all videos”)
  • Videos: Number of distinct videos from this creator that were cited.
Creator video detail (expanded row)
Appears when you expand a row in the Creators table.
  • Video: Video title (or path) with a link to view and a shortcut to open that video’s own analytics.
  • Citations: Number of citations for this specific video.
  • Citation %: Citation percentage for this specific video.
  • First Seen: Date this video was first observed as a citation.
Timestamped YouTube sources table (Timestamps lens)
Lists individual YouTube citations featuring a timestamp.
  • YouTube title: Video title with link to view and a shortcut to that video’s own analytics.
  • Prompt: The prompt text associated with the citing response.
  • Timestamp: The t= timestamp value embedded in the cited URL, if present.
  • Citations: Number of citations for this timestamped URL.
  • Citation %: Percentage of citations this timestamped URL represents.

​
Charts

  • Citation Rate Over Time: A gradient line/area chart showing the trend of how often this URL is cited. The X-axis represents the date, and the Y-axis represents the citation percentage. Hovering reveals a tooltip showing raw citations versus total responses.
  • Timestamped YouTube Citations by Model: A stacked horizontal bar chart categorizing citations as ‘With Timestamps’ vs ‘Without Timestamps’, broken down by AI model.
  • URLs with Timestamps: A donut chart illustrating the overall proportion of citations to this video that include a timestamp vs those that do not.

​
Drilldowns

  • Clicking a Parameters table row: Opens that exact parameterized URL’s own Source URL Analytics inspector. This view defaults to the Responses lens scoped to that specific query-string/fragment variant.
  • Clicking a video row or ‘View Analytics’ icon in Creators/Timestamps lens: Navigates to that specific video’s own Source URL Analytics page, showing a full inspector scoped to that video URL.
  • Clicking a response row: Opens the in-page Responses drawer, revealing the full response text, competitors, sources, attributes, and sentiment for that response.
  • Clicking breadcrumb domain segment (via back arrow): Takes you back to the domain-level Sources analytics page (e.g., /sources/{root_domain}) or your previous location.

​
What you can do here

  • Back arrow (breadcrumb): Click to navigate back to the referring page or to the domain’s Sources page.
  • Open source URL externally: Click the URL in the header to open the live URL in a new browser tab.
  • Expand/Collapse Citation Rate Over Time: Click the chart header to toggle the trend chart open or closed. Your preference persists via your browser storage.
  • Switch lens tab: Click between Responses, Parameters, Creators, and Timestamps to change your analysis view. The active tab is stored in your URL so it remains selected if you refresh the page.
  • Search within active lens: Type into the search box in the inline toolbar to filter and highlight rows in the currently active table.
  • Export to CSV (Responses lens): Click the download icon while on the Responses tab to fetch and download matching responses as a CSV (gated by your subscription plan).
  • Export to CSV (Parameters lens): Click the download icon while on the Parameters tab to download the URL-parameter aggregation table as a CSV (gated by your subscription plan).
  • Export to CSV (Creators lens, YouTube): Click the download icon to open the “Export Creator Breakdown” dialog, choose your row limit, and download creator/video data as a CSV.
  • Export to CSV (Timestamps lens, YouTube): Click the download icon to open the “Export Timestamped URLs” dialog, choose a row count, and download timestamp data as a CSV.
  • Sort table columns: Click on any supported column header (across all tables) to sort the data ascending or descending.
  • Click a response row: Opens the detailed Responses drawer.
  • Click a Parameters row / ‘Open inspector’ icon: Drills into the analytics for that specific parameterized version of the URL.
  • Expand/Collapse a creator row (Creators lens): Click a creator row to show or hide their individual video citations.
  • Expand/Collapse all creators (header chevron): Click the chevron in the Creators table header to toggle all creator rows open or closed at once.
  • Click a video row / ‘View Analytics’ icon: Navigates to that specific video URL’s own analytics page. (Use cmd/ctrl-click to open it in a new tab).
  • Load More: Click the Load More button at the bottom of the Responses, Parameters, and Timestamps tables (or scroll to the bottom of the Creators table) to fetch and append the next page of rows.
  • Add filter / Clear All (filter row): Use the filter bar to add new constraints, or click “Clear All” to reset non-default filters back to their defaults.
  • Save / load / edit / delete Saved View: Open the “Views” dropdown to save your current filter combination, load a previous one, set a default view, or manage your existing views.

​
Data shown

This page relies on data representing your tracked AI responses and the sources they cite. The analytics, charts, and parameter aggregations are explicitly scoped to the single URL you are inspecting. For YouTube videos, video titles are fetched dynamically and combined with stored metadata (like channel name and author URL). The page also pulls in your customized setup, including your tracked competitors, personas, locations, prompts, and any saved filter views.

​
Common workflows

Investigating a high-performing article:
  1. Arrive on this page after clicking a top-cited URL from your domain’s Sources page.
  2. Review the Citation Rate Over Time chart to see if citations for this URL are increasing or decaying.
  3. Scroll through the Responses table to read the exact AI outputs that linked to this article, checking if the sentiment around your brand is positive.
Analyzing the impact of a YouTube influencer:
  1. Open the analytics for a specific YouTube video URL.
  2. Switch to the Creators tab to verify the channel information and see if that creator has other highly-cited videos.
  3. Switch to the Timestamps tab to see exactly which moments in the video the AI models are skipping to when answering user queries.
Exporting URL parameters for SEO cleanup:
  1. Open the analytics for a base URL on your site.
  2. Switch to the Parameters tab to see all the different query strings (like UTM parameters) AI models have scraped and cited.
  3. Click the Export to CSV button to download the list, helping your web team consolidate duplicated URL references.

​
Empty, loading, and error states

  • Empty: If no data matches your filters, you will see friendly messages like “No citation data available” in the trend chart, “No responses found” in the Responses tab, “No URL query parameters for this source” in the Parameters tab, or “No YouTube videos found for this source” / “No timestamped YouTube sources found” in the YouTube tabs.
  • Loading: An animated loader appears in the center of the chart or table area while data is being fetched.
  • Error: If the citation-trend chart fails to load, it will log the error behind the scenes and silently display an empty trend chart rather than a disruptive error banner. Other tables generally degrade to their empty text state if a fetch fails.
  • Linked from: You typically arrive here from the domain-level Sources analytics page (by clicking a specific URL row), the main Responses page (by clicking a cited source URL in the drawer), or the Action Center.
  • Links to: From here, you can click the URL in the header to visit the actual live webpage. Clicking rows inside the Parameters, Creators, or Timestamps tables will link you to deeper analytics pages scoped strictly to those specific parameterized variants or YouTube videos.

​
Common support questions

Why do I see a billing/upgrade popup when trying to export?
The ability to download responses or source parameter lists as CSV files is a premium feature. If you are on a Free plan, clicking export will open an upgrade dialog. Why don’t I see the Parameters tab?
If you have drilled down into a URL that already contains a specific parameter (for example, example.com/page?utm_source=test), the Parameters tab is hidden because you are already looking at a specific parameter variant. The tab only appears when viewing a base URL. Why are there Creators and Timestamps tabs on some URLs but not others?
The Creators and Timestamps lenses are specifically built to analyze YouTube videos. They only appear if the root domain of the URL you are inspecting is a YouTube watch page. Why does my YouTube link look different than what I entered?
The platform automatically standardizes YouTube links. Variants like youtu.be, mobile links (m.youtube.com), or links with tracking parameters are automatically redirected to the canonical youtube.com/watch?v= format to ensure your data stays consolidated. Important query details, like timestamps, are preserved during this process.