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app.athenahq.ai/sources/analytics

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Purpose

This page exists to help customers deeply analyze how a specific source URL performs across AI models over time. While the main Sources page shows aggregated metrics for entire domains or subdomains, this analytics page drills down into a single, specific URL. Customers use this page to see their exact citation trends, read the specific AI responses that cite the URL, and understand how various URL parameters or fragments (like tracking tags or jump links) impact citations.

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What’s on the page

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Page Header / Breadcrumb

At the very top, the header shows the navigation path to get here (e.g., Sources / domain / URL). The URL itself is clickable and will open the actual webpage in a new tab.

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Filter Bar

A powerful filter bar sits below the header. It allows customers to narrow down both the chart and the tables by:
  • Date Range: The time period to analyze.
  • Models: Which AI engines to include (e.g., ChatGPT, Perplexity).
  • Sentiment: Positive, Neutral, or Negative sentiment towards the brand.
  • Brand Mentioned: Whether the customer’s brand was brought up.
  • Has Been Cited & Has Attributed Citation: Filters for responses that link to the brand.
  • Prompt Variation: Filters for base prompts vs. fan-out variations.
  • Response Search: Text search looking through both the prompt and the AI’s response.
  • Competitors, Personas, Locations, Prompts, Attributes, Prompt Tags: Additional dynamic segments and tags to refine the data.
  • Saved Views: A dropdown on the far right to save and switch between favorite filter combinations.

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Citation Rate Over Time Chart

A bar chart displaying the percentage of AI responses that cited this specific source URL over the selected date range.
  • Tooltip: Hovering over a bar reveals the specific date, the Citations percentage, and the raw counts (e.g., Citations: 15.00% (15/100)).

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Responses Table

A detailed, sortable list of every individual AI response that matches the active filters and cites the URL.
  • Date: The UTC date the AI response was generated.
  • Model: The AI model that produced the response (e.g., ChatGPT, Perplexity, Claude, Gemini, AI Overview, Copilot, AI Mode, Grok, DeepSeek).
  • Mentioned: Whether the tracked brand was mentioned in the text (Yes/No).
  • Competitors Mentioned: Logos of tracked competitors mentioned. Shows up to 4, with a numeric +N badge if more are present. Hovering over a logo shows the competitor’s name.
  • Sources: Whether the AI response included any source links at all (Yes/No).
  • Cited: Whether the customer’s tracked website was cited as a source (Yes/No).
  • Attributed Citation: Whether the citation was specifically an attributed/inline citation (Yes/No).
  • Market Position: The numeric rank of the tracked brand compared to other mentioned companies.
  • Sentiment: The sentiment of the response toward the tracked brand (Positive, Neutral, Negative, or N/A for AI Overviews).
  • Prompt Type: Indicates if the prompt was Branded (high-intent) or Non-Branded (discovery).
  • Prompt: The text of the prompt that triggered the AI response.
  • Prompt Variation: The specific fan-out variation of the base prompt.
  • Attributes: Brand attributes detected in the response (green for positive, red for negative).
  • Location: The geographic location segment associated with the response (only visible if the location feature is included in the customer’s plan).
  • Response: The full raw text of the AI response.

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URL Parameters & Fragments Table

Source URLs often have tracking tags (like ?utm_campaign=email) or jump links (like #section2) appended to them. This table aggregates those variations so customers can see exactly which versions of their URL the AI is pulling from.
  • Suffix / URL Param: The exact query string or fragment attached to the base URL.
  • Response Count: The number of AI responses that cited this specific variant.
  • Percentage: The share of total responses for this source that used this specific variant.

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YouTube-Specific Tabs (Conditional)

If the source URL is a YouTube watch page (e.g., contains /watch), the URL Parameters table is replaced by YouTube-specific analytics:
  • YouTube Creator Breakdown: A list of YouTube creators citing the brand, with total citations, average citation percentages, and video counts.
  • Timestamped YouTube Citations: Charts and tables showing how often the AI links to a specific timestamp in a video (e.g., ?t=123).

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Drilldowns

  • Response row click: Clicking anywhere on a row in the Responses table slides out the Response Detail drawer, showing the full AI text, highlighted mentions, sources, and action center data.
  • URL Suffix row click: Clicking a specific variant in the URL Parameters table applies a “suffix filter” to the page. The chart and Responses table will instantly update to show only data for that specific URL parameter.
  • External URL click: Clicking the source URL at the top of the page opens that webpage in a new browser tab.

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What you can do here

  • Filter Data: Use the top filter bar to drill down into specific models, dates, or sentiments.
  • Manage Saved Views: Inside the Views dropdown on the right side of the filter bar, customers can:
    • Save as view: Save the current filters.
    • Load saved view: Click any saved view to apply it.
    • Set as default: Make a view load automatically when opening the page (found via the ... menu next to the view).
    • Update filters: Overwrite a saved view with the currently applied filters (via the ... menu).
    • Edit: Rename or change the icon of a saved view (via the ... menu).
    • Export: Export the data for a specific saved view (via the ... menu).
    • Delete: Permanently delete a saved view (via the ... menu).
  • Clear URL Param: If a customer clicks on a URL suffix to filter the page, a prominent orange Clear URL Param button appears above the Responses table to reset the view back to the base URL.
  • Load More: Scroll to the bottom of the URL Parameters table to auto-load more parameters, or click Load More at the bottom of the Responses table to fetch older responses.
  • Customize Table Columns: Click the Columns (or View Options) button above the Responses table to toggle which columns are visible or drag them into a different order.
  • Download Responses: Click the download icon (a tray with a down arrow) above the Responses table. A dialog opens allowing the customer to quick-select 1,000, 5,000, 10,000, or “All” rows to export as a CSV.
  • Export URL Parameters: Click the download icon (or “Export to CSV” tooltip) above the URL Parameters table to export the parameter breakdown to a CSV.

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Data shown

This page displays AI responses and citation trend data specifically for the exact URL being analyzed. The response data and URL suffix aggregations are calculated directly from the AI engines being tracked for the customer’s workspace. Competitor logos are fetched to visually indicate market rivals mentioned alongside the customer’s brand.

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Common workflows

Review citation performance for a specific URL
  1. Navigate to the Sources page, find a domain, and click a specific URL to open its Source Analytics.
  2. Review the Citation Rate Over Time chart to see if the URL is gaining or losing traction.
  3. Scroll down to the Responses table to see the exact AI outputs that linked to this URL.
  4. Click any response row to slide out the detail drawer and read the full AI text.
Filter responses by model and date range
  1. Open the filter bar at the top of the page.
  2. Select specific AI engines from the Models filter (e.g., only ChatGPT).
  3. Adjust the Date Range filter to look at a recent spike.
  4. The chart and Responses table will update automatically to reflect the filtered data.
Analyze URL parameter variants
  1. Scroll down to the URL Parameters & Fragments table.
  2. Sort the table by “Response Count” to see which version of the URL the AI cites most often.
  3. Click a suffix row (e.g., ?utm_source=google) to filter the entire page’s Responses table to only that variant.
  4. Once finished, click “Clear URL Param” above the Responses table to return to the full view.
Export responses to CSV
  1. Apply desired filters using the top filter bar.
  2. Click the Download icon button positioned on the right side above the Responses table.
  3. In the export dialog, select how many rows to export (e.g., 1,000, 5,000, or All).
  4. Click “Export” to download the CSV file to your computer.
Save and reuse a filter configuration
  1. Apply the desired filters across the top bar.
  2. Click the “Views” dropdown on the far right.
  3. Click “Save as view”, enter a descriptive name, choose an icon, and hit Save.
  4. In the future, simply open the Views dropdown and click the saved view to instantly restore those filters.

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Empty, loading, and error states

  • Loading: While data is being fetched, the chart and tables display animated loading spinners.
  • Empty: If there is no data matching the filters, the chart displays “No citation data available”. The Responses table displays “No responses found.” and the URL Parameters table will show no rows.
  • Errors: If there is an issue aggregating URL suffixes or fetching data, an error will be caught and the table will display standard error messaging or empty states, while technical details log silently in the background.
  • Linked from: Customers usually arrive here by clicking on a specific URL row on the main Sources page, clicking a subdomain/URL from a root domain analytics page, or clicking a video analytics icon from the YouTube breakdown tabs.
  • Links to:
    • External source URLs (opens the actual webpage in a new tab).
    • Sources root domain page (via the back arrow in the breadcrumb).
    • Response detail drawer (opens inline when clicking a response row).

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Common support questions

Why can’t I see the Location column in my Responses table? The Location column is only visible if your subscription plan includes the geographic location offering. If it’s not included in your plan, the column is hidden entirely. Why did my Responses table suddenly filter down to just a few results? You likely clicked on a row in the “URL Parameters & Fragments” table. Doing so applies a “suffix filter” to the page so you can analyze that specific parameter. Just click the orange “Clear URL Param” button above the Responses table to see all results again. How do I change which columns appear in the Responses table? Click the “Columns” button (with the slider icon) located on the top right above the Responses table. A menu will appear where you can check or uncheck columns, and you can also drag them to rearrange their order. Your preferences will automatically save to your browser. Why is the citation chart empty? The chart requires both a valid date range and at least one matching response to plot data. Try adjusting your filters (like removing strict Model or Sentiment filters) to widen the search. Why do I see YouTube tabs instead of URL parameters? If the URL you are analyzing is a YouTube video link (containing /watch), the system automatically swaps out standard URL parameter analytics for YouTube-specific tools, showing you the Creator Breakdown and specific Timestamp citations.