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app.athenahq.ai/sources/analytics

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Purpose

This page provides a deep dive into a single specific URL (or YouTube video) that was cited by AI engines as a source. It allows you to see exactly which AI responses cited this page, track its citation rate over time, and understand how different URL variations (like tracking tags or anchors) affect its visibility. For YouTube URLs, this page includes specialized analytics, breaking down citations by the YouTube channel/creator and analyzing the specific video timestamps (e.g., ?t=30) that AI models link to.

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What’s on the page

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Page header

The top navigation path displays the breadcrumb (e.g., Sources / [domain] / [URL]). The URL itself is a clickable link that opens the actual webpage in a new browser tab.

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Contextual filter row

A sticky bar of filters (such as Date Range, Models, Competitors, Sentiment, Prompt Tags) allowing you to narrow down the data shown for this specific URL. It also includes options to save your filter views.

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Citation Trend card

A collapsible card titled Citation Rate Over Time. It displays a line chart showing the percentage of AI responses that cited this URL over the selected timeframe. When collapsed, it shows a quick summary of the latest rate.

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Lens tabs

A set of tabs to switch between different analytical views of the URL data. Each tab has its own search box and export controls.
  • Responses: Shows every individual AI response that cited this URL.
  • Parameters: Breaks down the different URL variations (such as query strings or fragments) that were cited.
  • Creators: (Only visible for YouTube URLs) Groups citations by the YouTube channel/creator.
  • Timestamps: (Only visible for YouTube URLs) Shows how often the video was cited with specific timestamp parameters.

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Responses table

Lists individual AI responses that cite this specific URL.
  • Date: When the response was generated.
  • Model: Which AI model/engine produced the response (e.g., ChatGPT, Perplexity).
  • Mentioned: Whether your tracked brand was mentioned in this response.
  • Competitors Mentioned: Logos and names of competitor brands mentioned in the response.
  • Sources: Whether the response included any displayable cited sources.
  • Cited: Whether your tracked brand’s own domain was cited as a source.
  • Attributed Citation: Whether the citation was flagged as coming from Athena-influenced content.
  • Market Position: Numeric rank of the brand’s mention position in the response.
  • Sentiment: Positive, Neutral, or Negative sentiment toward the brand in the response.
  • Prompt Type: Whether the underlying prompt is Non-Branded (discovery) or Branded (high intent).
  • Prompt: Text of the base prompt that generated the response.
  • Prompt Variation: The specific fan-out variation text of the prompt used, if any.
  • Country: Country associated with the response/prompt.
  • Location: Location tag(s) associated with the response (only shown if your org has location-based offerings).
  • Response: Full text of the AI response, with your search terms highlighted.
  • Personas: Personas associated with the prompt.
  • Attributes: Any custom attributes assigned to the response.

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Parameters table

Lists normalized query-parameter or fragment variants of this URL.
  • URL: The full URL including its specific query string or fragment suffix.
  • Responses: Number of responses citing this exact parameterized URL.
  • Share: Percentage share of responses this parameter variant represents.

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Creators table (YouTube only)

Groups citations by YouTube channel.
  • Creator: YouTube channel/creator name, linking out to their channel.
  • Total Citations: Total citation count across all of this creator’s videos. (Tooltip: “Total number of citations across all videos from this creator”)
  • Avg Citation %: Average citation percentage across the creator’s videos. (Tooltip: “Average citation percentage across all videos”)
  • Videos: Number of distinct videos from this creator that were cited.
Creator video sub-table (expanded row) Visible when you click the chevron next to a creator’s name.
  • Video: Video title (or URL path) with a link to view analytics for that specific video.
  • Citations: Number of citations for this specific video.
  • Citation %: Citation percentage for this specific video.
  • First Seen: Date this video citation was first observed.

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Timestamped YouTube sources table (YouTube only)

Lists individual timestamped citation links for the video.
  • YouTube title: Video title with a link to view analytics.
  • Prompt: Prompt text that produced the citation.
  • Timestamp: The t= timestamp parameter value on the cited link, or ”—” if none.
  • Citations: Number of citations for this row.
  • Citation %: Citation percentage for this row.

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What you can do here

  • Navigate back: Click the back arrow in the breadcrumb to return to the domain’s Sources page.
  • Open external URL: Click the URL in the breadcrumb, or any external link in the tables, to open it in a new browser tab.
  • Export to CSV: Click the download icon in the toolbar (next to the search box) or inside the ⋯ menu to export the active table. For YouTube Creators and Timestamps, this opens a dialog to select how many rows to export.
  • Search: Use the search box above the table to filter the active lens (e.g., search response text or parameter strings).
  • Customize columns: Click the Columns button (or inside the ⋯ menu on mobile) to toggle the visibility of columns in the Responses table.
  • Sort data: Click on sortable column headers (like Date, Model, or Citations) to reorder the table.
  • Load More: Click the Load More button at the bottom of a table to fetch the next set of rows.
  • View response details: Click any row in the Responses table to open a side drawer showing the full response text, prompt details, competitors, and sources.
  • Drill down into a parameter: Click a row in the Parameters table to open a new Source URL Analytics page scoped exactly to that specific URL variation.
  • Drill down into a video: Click a video row in the Creators lens or Timestamps lens to view analytics for that specific canonical YouTube URL.
  • Expand/collapse creators: Click the chevron next to a creator’s name to view their individual videos. Click the chevron in the column header to expand or collapse all creators at once.
  • Toggle trend chart: Click the “Citation Rate Over Time” header to expand or collapse the line chart. This preference is saved for your user.
  • Reset filters: Click Clear All in the filter bar to return to default views.

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Data shown

This page displays tracking data for a specific webpage or video cited by AI models. The data comes from the AI responses your account tracks, filtered to show only instances where this exact URL (or its variants) appeared as a source. For YouTube URLs, the system also gathers public video metadata (like titles and channel names) to enrich the tables.

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Common workflows

Investigating parameter variations
  1. Select the Parameters tab.
  2. Review the list to see if AI models are appending tracking parameters (like ?utm_source) or section links (like #pricing) when citing your page.
  3. Click a specific parameter row to drill down. You will be taken to a view showing only the AI responses that cited that exact URL variation.
Exporting YouTube timestamp data
  1. For a cited YouTube video, click the Timestamps tab.
  2. Review the charts to see which AI models link to specific moments in the video.
  3. Click the download icon to open the export dialog.
  4. Select the number of rows you want to download and click Export to generate a CSV file.

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Empty, loading, and error states

  • Empty: If no data matches your filters, you will see messages like “No citation data available” (for the trend chart), “No URL query parameters for this source”, “No responses found”, “No YouTube videos found for this source”, or “No timestamped YouTube sources found”.
  • Loading: An animated loader appears while data is fetching. Filter rows may show placeholder skeleton blocks while loading dynamic options.
  • Error: If the trend chart fails to load, it will display “Couldn’t load citation data.” along with a Retry button. Other table fetch failures will silently result in an empty state.
  • Linked from: The domain-level Sources page (by clicking a URL row), YouTube Creator Breakdown video rows, or YouTube Timestamps table rows.
  • Links to: The parent Sources domain page (via the back arrow), external browser tabs for the cited URLs, and to other Source URL Analytics pages when drilling into parameter variations or specific videos.

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Common support questions

Why can’t I see the Parameters tab anymore?
If you clicked on a specific parameter row to drill down, you are now viewing an inspector scoped to that exact URL variation. The Parameters tab is hidden because you are already at the most specific level. Click the back arrow to return to the base URL. Why are there gaps in the Citation Rate Over Time chart?
The chart intentionally drops days where there were zero total responses generated across your account. Rather than plotting these days as 0% (which would artificially dip the line), the chart leaves a gap to smooth the trend across the days when AI responses were actually measured. Why did my YouTube link change to youtube.com/watch?v=...?
YouTube URLs (such as youtu.be, mobile links, or youtube.com/shorts) are automatically standardized to the main watch?v= format so that all citations for the same video are grouped together accurately. What happens when I click Export?
If you are on a plan that includes data exports, it will download a CSV file. If your plan does not include exports, the button will open an upgrade dialog instead.