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Find the prompts your market is using - and the gaps your brand isn’t covering yet - from one discovery surface.

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Overview

Discover is Athena’s prompt discovery engine, available as the Discover tab on the Prompts page. It scans real data sources - your website, Google Search Console, social conversations, and your keyword landscape - then produces a structured, ranked set of suggested prompts you can review and start tracking. It replaces the earlier Planner and Universe tabs; old links redirect here automatically. Enterprise plan only. The Discover tab shows a lock icon if your workspace doesn’t have access.

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What it does

Maps your category - Analyzes your website, segments, and products, plus the search terms and community discussions in your space. Generates real prompts - Translates raw search data and audience conversations into prompts a real user would type into a search engine or AI assistant. Isolates the gaps - Compares everything against the prompts you already monitor. Suggestions you already cover (previously accepted suggestions, exact matches, and Keyword gaps prompts at 85%+ similarity) are moved to an Already tracked section so you only review opportunities that add value. Makes it actionable - Select the suggestions you want and click Start tracking to add them to your monitored prompt set.

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Sources

When you start a run, you pick which sources to scan:
  • Website analysis - market analysis from your website, segments, and products.
  • Search Console - clusters your Google Search Console keywords into prompts grounded in real search data. Requires GSC to be connected in Settings > Integrations; otherwise the source appears disabled with a connect link.
  • Social - Reddit threads, YouTube comments, and videos in your category.
  • Keyword gaps - prompts where AI cites competitors but not you, built from your keyword landscape.
  • Custom instructions - guide discovery with your own topics, products, and tone. Opt-in; requires a short written brief describing what the generated prompts should focus on.

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Running a discovery

  1. Go to the Prompts page and click the Discover tab.
  2. Click Run discovery.
  3. Name the run, choose a country and language, and check the sources you want to scan.
  4. Click Run discovery. Sources run in the background - allow several minutes to an hour depending on which sources you selected.
  5. Open the run from the history list at any time. The detail page shows live progress, and suggestions appear as results come in (Keyword gaps results arrive independently of the other sources), so you don’t need to wait for the whole run.

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Reviewing results

Suggestions are grouped by Topic in a spreadsheet-style table with columns for:
  • Source - which source produced the prompt
  • Funnel - TOFU (awareness), MOFU (consideration), or BOFU (decision)
  • Intent - Informational, Commercial, Transactional, or Navigational
  • Type - Head, Mid tail, or Long tail
  • Volume - estimated monthly search volume
  • Value - estimated keyword value (CPC)
Signal chips (such as Competitor Gap and Social Signal) appear above the table when the run found prompts carrying those signals - use them to surface the strongest opportunities first. Hover the info icon on any row to see why the AI suggested that prompt. Select prompts individually or by topic, then click Start tracking (N). Athena checks for duplicates and shows a count of new vs. already-tracked selections before confirming. You can also export the currently filtered view as a CSV.

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When to use it

You’re setting up tracking for a new brand or category - Run discovery to seed your monitored prompt set with a defensible, data-backed starting list rather than guessing. You suspect competitors are pulling ahead in topics you’re not tracking - The Keyword gaps source surfaces prompts where AI cites competitors but not you. You want to expand into a new product line or audience - Run a new discovery with custom instructions scoped to the new area before you commit to a tracking plan. You’re filling gaps in an existing prompt set - Re-run discovery periodically - every few months, or when you expand into a new product area - rather than just once at setup.