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Purpose

The Public AI Search Report is a shareable, read-only dashboard that visualizes how a specific brand performs across major AI search engines. It allows Athena customers to securely share AI visibility insights, like share of voice, model performance, and brand traits, with external stakeholders, executives, or clients who do not have an Athena account. Because this is a public-facing view, it strips away Athena’s internal workspace editing tools while keeping all the rich data, charts, and AI response drill-downs fully interactive.

What’s on the page

Page header Displays the brand’s logo and name at the top left. On the right, it features a Copy link button to easily share the report URL. Report header Shows the title “AI search preview report”, alongside an audit date and a “Powered by AthenaHQ” link. Landing Page CTA banner If this report was generated via a public marketing landing page, a banner appears reading “Track this brand across every AI surface” with See pricing and Book a demo action buttons. Metric cards row Four top-level statistics summarizing the brand’s performance:
  • Share of voice: “The percentage of mentions your brand receives compared to all brands. Click for details.”
  • Brand mentions: “Percentage of AI responses that mention your brand. Click for details.”
  • Responses analyzed: “Total AI responses collected and analyzed for this report”
  • Models tested: “AI models queried while building this report”
Share of voice (SOVChartCard) A donut chart visualizing “How often AI mentions your brand vs competitors.” The legend ranks the primary brand (marked “You”) and all tracked competitors by their share percentage and absolute mention count. AI model performance (ModelPerformanceCard) A bar list breaking down “How often each AI model mentions your brand.” It shows an overall mention rate at the top, followed by a breakdown for each AI product (e.g., ChatGPT, Perplexity, Gemini, Claude, AI Overview, Copilot, Grok, DeepSeek, AI Mode). Positive & Negative brand traits (BrandTraitsCard) Two radar (spider) charts comparing how frequently specific positive or negative attributes are tied to the brand versus “All Competitors”. Note: If a brand has no data for a specific trait type, that entire card disappears from the grid. Top citation sources (CitationSourcesCard) A ranked list showing “Domains AI models cite most when answering related prompts,” complete with favicons, mention counts, and a visual proportion bar. Competitive landscape (CompetitorAnalysisCard) A ranked list showing the “Share of all brand mentions, including yours.” It displays your brand and competitors, their share percentages, and visual bars. Responses table card A searchable data table listing every individual AI response collected to build this report.
  • Model: Which AI model/product produced this response, shown with its product icon.
  • Mentioned: Whether the tracked brand was mentioned in this AI response (‘Yes’ or ‘No’). ‘No’ appears in orange if competitors were mentioned instead.
  • Competitors Mentioned: Logos/avatars of up to 4 competitors mentioned in this response (with a ‘+N’ overflow badge and tooltip listing the rest), or a ‘No’ pill if none were mentioned.
  • Prompt: The specific prompt variation text sent to the AI model, with search-query text highlighted.
  • Response: The raw AI response text (truncated), with search-query text highlighted. Some pre-scrape rows may show a ‘View’ button instead of text.
Response Details (Drilldown) Clicking any row in the Responses table opens a side drawer detailing that specific AI interaction. It includes:
  • Metadata row 1: Date, Model, and Prompt Type (e.g., Branded, Non-Branded).
  • Metadata row 2: Mentioned (Yes/No), Market Position (rank number), and Competitors Mentioned.
  • Prompts: The Base Prompt and the exact Variation used.
  • Content section: The full AI response text with highlighting. For Google AI Overview responses, this section may contain expandable widgets for Organic Results, People Also Ask, and Related Searches, or a notice saying “No AI Overview was shown for this query”.
  • Sources: A list of inline citation domains used by the AI.

What you can do here

  • Copy link: Click the Copy link button in the top right. The icon briefly animates to a checkmark to confirm the public URL is on your clipboard.
  • View metric definitions: Click the info icon on the Share of voice or Brand mentions cards to open a dialog explaining the formula, definition, and key insights. Hover over the info icon on Responses analyzed or Models tested for a quick tooltip.
  • Explore AI responses: Click any row in the Responses table to open the Response Details drawer.
  • Navigate responses quickly: While the drawer is open, use the up and down arrow buttons in the top right of the drawer (or the up/down keys on your keyboard) to step through adjacent responses without closing the drawer.
  • Open cited sources: Inside the response drawer, click any source/citation pill to open that URL in a new browser tab.
  • Search responses: Type into the “Search responses” input box above the table. This filters the currently loaded rows client-side by matching the prompt or response text, highlighting the matches.
  • Load more responses: Scroll to the bottom of the table to trigger infinite scroll, or click the Load More button. (Note: This is disabled while actively searching).
  • Expand SERP features: For Google AI Overview responses in the drawer, click to expand the Organic Results, People Also Ask, or Related Searches sections.
  • Visit AthenaHQ: Click the “Powered by AthenaHQ” logo to visit the Athena homepage. If the Landing Page CTA banner is visible, click See pricing or Book a demo to open those external links.

Data shown

This page displays a read-only snapshot of the AI search performance for a specific brand/pitch. The data includes the brand’s configured competitors, the exact prompts used for testing, the AI responses returned from various providers, the brand attributes detected in those responses, and the domains cited by the AI. For Google AI Overview responses, it also includes live search engine result page (SERP) metadata.

Common workflows

Share the report
  1. Open the /report/[pitchId] link in your browser.
  2. Click the Copy link button in the top right of the page header.
  3. Paste the URL into an email, Slack, or presentation to share the insights with stakeholders.
Review AI visibility at a glance
  1. Scan the four top metric cards to understand the brand’s share of voice, mention rate, and the volume of models/responses analyzed.
  2. Review the Share of voice donut chart and the Competitive landscape list to see exactly where the brand sits in the market.
  3. Check the AI model performance card to identify which specific AI products favor the brand.
Investigate a specific AI response
  1. Scroll down to the Responses table.
  2. Optionally type a keyword into the “Search responses” box to find specific mentions.
  3. Click a row to open the Response Details drawer.
  4. Read the full AI output, check the cited sources, and use the arrow keys to quickly review the next response in the list.

Empty, loading, and error states

  • Loading: While fetching the data, skeleton placeholders appear for the page title, all metric cards, chart cards, and the responses table. If the pitch itself is still generating, a full-page “Building your report” screen with an animated loader appears, which automatically polls for updates every 5 seconds.
  • Empty:
    • If there is zero mention data, the Share of voice card shows a blurred placeholder with the message “No share of voice data available”.
    • If a brand has no positive or negative attribute data, the respective Brand Traits radar cards will completely disappear from the layout.
    • If a search yields no results in the table, it displays “No responses found.”
  • Error: If the pitch record cannot be found or the network request fails, a full-page “Couldn’t load this report” status screen appears with a Try again button. If the pitch processing outright failed on Athena’s end, a “Report processing failed” screen appears (with a Create another pitch button if you are logged in).
  • Linked from: Usually accessed via a shared link provided by an Athena user (e.g., copied from the internal Pitch Workspace).
  • Links to: External source/citation URLs referenced within individual AI responses. Links to the Athena homepage (“Powered by AthenaHQ”), and optionally to pricing/demo pages if the landing page banner is active.

Common support questions

Why don’t I see the drag-and-drop handles to reorganize the report? You are viewing the public, shareable version of the report. The drag-and-drop customization features are only available to logged-in Athena users viewing the report from their internal workspace. What does “Brand Mention Rate” mean? Brand Mention Rate is the percentage of total AI responses collected for this report that included your brand. You can click the info icon on the Brand Mentions card to see the exact formula and key insights. Why is the “Positive brand traits” card missing? The radar charts for Positive and Negative brand traits will automatically hide themselves if the AI did not generate any associated attributes for the brand or its competitors during this specific scan. Why did the “Load More” button disappear from the Responses table? The “Load More” button (and infinite scrolling) is temporarily disabled while you have text entered in the “Search responses” box. Searching currently only filters the rows that have already been loaded into your browser. What does “No AI Overview was shown for this query” mean? This message appears in the Response Details drawer when Google was queried with your prompt, but Google decided not to generate an AI Overview at the top of the search results for that specific phrase. Why does the “Create another pitch” button not work for me? If you encounter a “Report processing failed” screen and click “Create another pitch”, it redirects to an internal Athena app page. If you are an external stakeholder without an Athena account, this link will not work for you.