Shopping Insights

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Purpose

The Shopping Insights page helps customers understand how their products and their competitors’ products surface in AI shopping answers (such as product carousels in ChatGPT or AI Mode). It allows marketers to track their brand’s visibility, monitor ranking positions, and compare pricing data against the rest of the market. By analyzing where products appear and how they rank, customers can identify which retailers are performing best in AI answers and spot competitors who might be dominating high-intent product searches. This page acts as a dedicated dashboard for bottom-of-the-funnel e-commerce performance.

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What’s on the page

• Page header: Displays the “Shopping Insights” title and a brief tooltip explaining the page.
• Filter bar: A row of dropdowns to filter the data by “Views”, “Models”, “Date Range”, “Competitors”, “Prompt Tags”, and “Brand Identifiers”. Also includes an “Add filter” button.
• AI shopping visibility (Hero): A large stat showing the percentage of AI shopping answers that feature the customer’s products, along with a sparkline trend chart. Includes a head-to-head “You vs the field” comparison showing your “Avg position” and “Avg price” against competitors.
• Stat tiles: Four quick metrics summing up the selected date range:
  • Shopping answers: Total AI answers containing shopping results.
  • Your appearances: How many times your products appeared.
  • Competitor appearances: How many times competitor products appeared.
  • Tracked offers: Total individual product offers found, along with the overall average price.
• On the shelf: A horizontally scrolling carousel of product cards showing the top products ranked by how often they appear. Users can toggle between “Yours” and “Competitors”. Each card shows the product image, appearance count (“X× seen”), rating, product name, retailer name, and average position.
• Rank distribution: A horizontal bar chart showing who occupies each position (#1 through #10) in shopping results. Includes the tooltip: “Bar length reflects how many products land at each rank; the indigo/orange split is yours vs competitors.”
• Appearances over time: A line chart showing daily product appearances over the selected date range, comparing “Your products” (indigo) and “Competitors” (orange).
• Competitor leaderboard: A table ranking competitor brands by how many products they place in shopping results.
  • #: The competitor’s rank on the leaderboard (1-8).
  • Competitor: The brand name of the competitor.
  • Products: The number of competitor products appearing, with a proportional bar. Tooltip: “Competitors ranked by how many products they place in shopping results.”
  • Avg pos: The average shopping result position for that competitor’s products.
  • Answers: The number of shopping answers featuring that competitor.
• Top retailers: A table showing where products are stocked in AI answers. Tooltip: “Retailers ranked by how often they carry a listed product, counted from each product’s seller offers. Toggle between retailers carrying your products and those carrying competitors’.”
  • Retailer: The merchant or store name.
  • Listings: A bar showing the breakdown of your products vs. competitor products at this retailer. Hovering reveals the exact count for each.
  • Avg pos: The average position of products listed by this retailer for the active toggle (Yours or Competitors).
  • Answers: The number of shopping answers featuring products from this retailer.

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What you can do here

• View shopping answers: Click the “View shopping answers” link in the hero or the “Shopping answers” stat tile to navigate to the Responses page, automatically filtered to show only answers containing shopping products.
• Toggle product ownership: Use the “Yours” and “Competitors” buttons on the “On the shelf” and “Top retailers” sections to flip the view between your brand’s data and the competition.
• Visit product links: Click any product card in the “On the shelf” section to open that product’s external web page in a new tab.
• Manage prompts: If no shopping data has been collected yet, click “Manage prompts” to go to the Prompts page and add more product-focused or buying-intent queries.
• Upgrade plan: If on a Free plan, click “View plans” in the locked gate to open the pricing dialog and upgrade.
• Save and manage views: Using the “Views” dropdown in the filter bar, customers can click “Save as view” to store their current filters. Inside the dropdown’s ... (kebab) menu on a saved view, they can click “Edit” (to rename/change icon), “Update filters” (to overwrite the view with the current on-screen filters), “Set as default”, “Remove default”, “Export as CSV”, or “Delete” (requires confirmation).
• Clear filters: Click “Clear All” in the filter bar to reset all non-default filters.

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Data shown

The data is generated from AI shopping responses (like ChatGPT product carousels) collected for the customer’s tracked prompts. It pulls from the underlying product listings and seller offers to determine prices, merchant names, product ratings, and rankings. The data is separated into “yours” and “competitors” based on the customer’s tracked domains and configured brand identifiers.

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Common workflows

1. Analyze brand visibility in shopping results
   • Navigate to the Shopping Insights page.
   • Check the “AI shopping visibility” percentage to see your overall share of voice.
   • Review the “You vs the field” section to see if your average price and position are competitive.
2. Identify top-performing competitors
   • Look at the “Competitor leaderboard” table to see which brands are placing the most products.
   • Toggle the “On the shelf” section to “Competitors” to inspect exactly which rival products are surfacing most often.
3. Discover key retailers
   • Scroll down to the “Top retailers” table.
   • Toggle between “Yours” and “Competitors” to see which merchants (like Amazon or specialized stores) are stocking the products that AI engines prefer to recommend.
4. Drill down into individual answers
   • Click “View shopping answers” near the top.
   • Review the actual AI responses to understand the full context of how these product carousels are presented to users.

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Empty, loading, and error states

• Empty (No data collected yet): If the website has never received any shopping responses, a “No shopping data yet” card appears with a mock AI response illustration and a “Manage prompts” button to encourage tracking more buying-intent queries.
• Empty (No data for current filters): If the site has shopping data but none matches the current date range or filters, a “No AI shopping data yet” card appears with a shopping bag icon.
• Loading: While data is fetching, skeleton placeholders mimic the layout of the hero, stat tiles, shelf, and charts.
• Error: If the data fails to load, a “Couldn’t load shopping data” card is shown with a red warning icon and a “Try again” button.

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Linked from / links to

• Linked from: The main sidebar navigation (“Shopping”). Can also be indirectly reached from the Prompts page after setting up tracked queries.
• Links to:
  • The Responses page (via “View shopping answers” or the “Shopping answers” stat tile).
  • External product pages (via clicking items on the product shelf).
  • The Prompts page (via “Manage prompts” in the empty state).
  • The billing/plans dialog (via “View plans” on the free plan lock).

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Common support questions

• Why is my page empty even though I have prompts tracked? Answer: AI engines only return shopping carousels for certain high-intent product queries. If your tracked prompts don’t trigger these specific shopping results, this page won’t have data. Adding more specific product or buying-intent prompts may help.
• What is the difference between the two empty states? Answer: “No shopping data yet” means your account has never seen a shopping response for any of your prompts. “No AI shopping data yet” means you have received them in the past, but there are zero matches for your currently selected dates or filters.
• Why are some product images missing? Answer: The system attempts to scrape product images on demand if they aren’t provided directly by the AI. Sometimes this scrape fails or is delayed, resulting in a “No image” placeholder.
• Why does “Avg pos” or “Avg price” show a dash (-)? Answer: If the AI provided the product but did not include a specific ranking position or price in its response data, we cannot calculate an average, so a dash is displayed.
• Why do the “Yours” / “Competitors” toggles change on their own? Answer: If you select “Yours” but you have zero products appearing in that specific view, the toggle will automatically flip to “Competitors” so you aren’t staring at an empty section.