Skip to main content

Open in AthenaHQ

app.athenahq.ai/glossary

​
Purpose

The Glossary page serves as the central dictionary for every metric, score, and concept used across the AthenaHQ platform. It provides customers with plain-language definitions, formulas, and examples for everything from Share of Voice to AI Search Value. Customers use this page to understand exactly what their numbers mean, how Athena collects and calculates data, and the terminology behind their prompt strategies. It is frequently accessed via deep links embedded in tooltips and help icons throughout the app.

​
What’s on the page

Category Navigation Depending on the user’s screen size, a navigation menu appears to help them jump between sections. On wide screens, this is a sticky left rail labeled “On this page”. On narrower screens, it collapses into a horizontal, scrollable pill bar pinned just beneath the page header. Hero Section The top of the page features a “Reference” tag, the main title “The AthenaHQ glossary”, and a brief introduction explaining that the page contains definitions for metrics, scores, and concepts. Glossary Sections The definitions are grouped into six main categories, each displaying an icon, title, and a brief description of what the category covers. Inside each category is a list of expandable terms:
  • Visibility & rankings: Covers “Mention Rate”, “Share of Voice (SOV)”, “Position”, and “Filtering by model”.
  • Citations & sources: Covers “Citation Rate”, “Sources vs. citations”, “Attributed Citations”, and “Traffic Source Metrics”.
  • Sentiment & perception: Covers “Brand sentiment & traits”.
  • Value & ROI: Covers “AI Search Value”.
  • How Athena collects data: Covers “Stream Data”, “Volume estimation (QVEM)”, and “Responses Analyzed”.
  • Prompt strategy: Covers “Funnel stage”, “Search intent”, “Personas”, “Locations”, and “Competitors”.
Expandable Term Rows Every glossary term sits in its own row, displaying the term name and a one-line summary. Clicking the row expands it to reveal a detailed explanation, which often includes mathematical formulas, styled example boxes, and bulleted lists.

​
What you can do here

  • Jump to a category: Click any category label in the left rail or the top pill navigation. The page will smoothly scroll to that section, and the navigation menu will highlight the active category.
  • Expand or collapse a definition: Click any term row to toggle it open or closed. You can have multiple terms expanded at the same time.
  • Deep link to a term: If a user navigates to the page using a specific URL hash (e.g., via a tooltip on another page), the glossary will automatically scroll down to that exact term and expand it.

​
Data shown

This page displays static, pre-written reference content authored by the AthenaHQ team. It does not display customer-specific data, live metrics, or active account configurations.

​
Common workflows

Understanding a specific metric calculation
  1. A customer is looking at their dashboard and is unsure how their “Mention Rate” is calculated.
  2. They navigate to the Glossary and click “Visibility & rankings” in the “On this page” navigation menu.
  3. They click the “Mention Rate” row to expand it.
  4. They read the plain-language explanation and review the formula to understand the difference between relative and absolute mention rates.
Following a contextual help link
  1. While configuring a scheduled data stream, a customer clicks an info icon next to “Stream Data”.
  2. They are redirected to the Glossary page with a deep link targeting that specific term.
  3. The page loads, automatically smooth-scrolls to the “Stream Data” definition, and expands it so they can read exactly how prompt fan-out and scheduling work.

​
Empty, loading, and error states

  • Loading: While the app verifies the customer’s active subscription, the page returns a blank state and does not render the glossary UI.
  • Empty: This page relies entirely on static definitions, so it never has an “empty” data state.
  • Error / No Access: Access to the glossary requires an active paid subscription plan. If a customer is on the Free plan or their subscription verification fails, the page simply renders as blank (returns nothing) rather than showing a dedicated paywall or error message.
  • Linked from: Information icons and contextual tooltips throughout the app (such as the Stream Data dialog or impression volume tooltips) often deep-link directly to specific terms on this page.
  • Links to: This page does not feature outbound links; it serves purely as a reference destination.

​
Common support questions

Why is the glossary page blank for me? The glossary is gated behind an active subscription. If your organization is on a free plan, or if your payment is past due and your grace period has ended, the page will not load. Can I link my team directly to the definition for AI Search Value? Yes. You can copy the URL while you are anchored to a specific term, and anyone in your organization with an active login will be taken directly to that expanded definition when they click the link. What’s the difference between a Source and a Citation? A Source is a unique URL or domain that an AI model pulls from. A Citation is a single occurrence of that source being referenced in a specific answer. The glossary’s “Citations & sources” section breaks this down completely. Where can I see how volume estimates are calculated? Under the “How Athena collects data” section, expand the “Volume estimation (QVEM)” row to see a breakdown of the public and private data sources the model uses to generate estimates.