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app.athenahq.ai/glossary

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Purpose

The Glossary page serves as a comprehensive reference manual for customers using AthenaHQ. It provides plain-language definitions for every metric, score, formula, and concept found throughout the product. Whether a customer is trying to understand the difference between absolute and relative Mention Rate, curious about how query volume is estimated (QVEM), or wondering what “Top of funnel” means in the context of their prompts, this page offers authoritative answers. It acts as a self-serve educational hub, helping marketers confidently interpret their data and communicate their AI-search ROI to stakeholders.

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What’s on the page

Page header The standard app header simply displays the title “Glossary”. Category jump nav A sticky navigation menu that allows users to instantly jump to different groupings of terms. To optimize space, it adapts to the user’s screen size: on wider browser windows, it appears as a vertical list on the left side of the page (the “left rail”). On narrower windows, it displays as a horizontally scrolling pill bar just underneath the page header. The navigation menu automatically highlights the current category as the user scrolls down the page. Hero / intro The top section of the page introduces the glossary with the “The AthenaHQ glossary” title and a brief description of what the user can find here (metrics, scores, and concepts). Category sections The glossary terms are organized into logical groupings. Each category features an icon, a title, and a brief subtitle explaining the theme:
  • Visibility & rankings: Terms related to how often and prominently your brand appears in AI answers (e.g., Mention Rate, Share of Voice).
  • Citations & sources: Terms explaining how AI models reference pages and content (e.g., Citation Rate, Traffic Source Metrics).
  • Sentiment & perception: Terms discussing positive and negative attributes AI models attach to your brand.
  • Value & ROI: Terms explaining the financial impact of your AI presence (e.g., AI Search Value).
  • How Athena collects data: Terms detailing backend data gathering processes (e.g., Stream Data, Volume estimation).
  • Prompt strategy: Terms detailing how prompts are planned and segmented (e.g., Funnel stage, Search intent).
Term list (per category) Beneath each category header sits a bordered card containing a stacked list of glossary terms. In its collapsed state, each row shows the term’s name and a one-sentence summary.

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Drilldowns

  • Deep linking: If a user lands on the Glossary via a link containing a specific term’s ID (e.g., from an informational tooltip elsewhere in the app), the page will automatically scroll directly to that term and expand it so the definition is immediately visible.
  • In-content links: Some expanded definitions contain standard hyperlinks to external resources. For instance, the Enterprise features breakdown may link out to the AthenaHQ blog post detailing the Athena Citation Engine (ACE). Clicking these opens the resource in a new browser tab.

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What you can do here

  • Jump to a category: Click any category name in the left rail (or top pill bar) to smoothly scroll the page down to that exact section.
  • Read full definitions: Click anywhere on a collapsed term row to expand it. The expanded view reveals in-depth explanations, mathematical formulas (e.g., how Relative Mention Rate is calculated), and practical examples. Click the row again to collapse it.

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Data shown

All data on this page is static, educational content written by the AthenaHQ team. The glossary does not display live customer metrics, account configurations, or personalized tracked data.

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Common workflows

Browse a category
  1. Locate the Category jump nav (either the left rail or top pill bar depending on screen size).
  2. Click a category of interest, such as “Value & ROI”.
  3. The page will smoothly scroll to that category’s section, and the jump nav will highlight to reflect your new position.
Read a term definition
  1. Scroll to the relevant category section.
  2. Click on a specific term’s row (e.g., “Share of Voice (SOV)”) to expand it.
  3. Read the detailed breakdown, including any formulas or examples provided.
  4. Click the row again if you wish to collapse it and save space.
Deep-link to a specific term
  1. Click an information icon or “Learn more” link from another page in the app (for instance, reading about volume estimation in the Schedule dialog).
  2. Arrive at the Glossary page.
  3. The app automatically scrolls the specific term into view and expands its definition for immediate reading.

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Empty, loading, and error states

  • Loading: When first navigating to the page, the content may not render immediately while the application verifies the user’s active subscription status. No explicit loading skeleton is shown specifically for the glossary terms.
  • Empty/Error (No Subscription): Access to the Glossary requires an active subscription. If a user without an active plan somehow navigates to this URL, the page will render completely blank. It will not show an error message or an “upgrade your plan” prompt on this specific route.
  • Linked from: Various tooltips, info icons, and dialogs across the entire AthenaHQ app. Specific hardcoded links include the Schedule dialog (which links to the Stream Data term) and the Estimated Impressions tooltip (which links to the Volume estimation term).
  • Links to: Specific definitions may link out to external AthenaHQ blog posts or documentation (e.g., explaining the Athena Citation Engine).

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Common support questions

Why is the glossary page completely blank? Access to the glossary requires an active subscription. If your organization’s plan is inactive, past due, or you are on a restricted free tier without glossary access, the page will not load. How do I search for a specific term? There is no built-in search bar exclusively for the Glossary page. To find a specific term quickly, use your web browser’s built-in “Find in page” feature (Ctrl+F on Windows, Cmd+F on Mac), or use the jump navigation menu to skip to the relevant category. What’s the difference between Absolute and Relative Mention Rate? You can find the exact formulas and examples for both by expanding the “Mention Rate” row under the “Visibility & rankings” category. Relative looks at your share of mentions compared to your tracked competitors, while Absolute measures your reach across all AI conversations. Why did the page jump automatically when I opened it? If you arrived at the Glossary by clicking an info icon or link from somewhere else in the app, the app uses a “deep link” to bring you straight to the exact definition you were asking about.