Open in AthenaHQ
app.athenahq.ai/add-websitePurpose
The Add Website page is the onboarding wizard that guides customers through creating and configuring a new tracked website. It walks users through providing their URL, confirming their brand details, and setting up the initial lists of competitors and prompts to track. Whether a customer is signing up for the first time, or an existing customer is adding an additional brand to their organization’s account, this flow ensures the platform has the essential context, like region, terminology, and AI models, to begin generating insights. Once the setup is complete, the platform kicks off its first analysis run and drops the user into their new dashboard.What’s on the page
The page is split into two halves: the left panel hosts the active configuration step, and the right panel displays a decorative, animated gradient that previews the progress being made. Depending on whether the user is brand new or an existing customer, the left panel cycles through the following steps: About You (First-time users only) Collects the user’s First Name, Last Name, and their role (e.g., General, Content Marketer, SEO, Executive, PR). It may also show a “Let teammates join automatically” toggle if their email domain allows for automatic team discovery. Website URL A simple input field where the user enters the domain they want to track. Region Allows the customer to set the “Country” and “Language” that the AI should use when researching prompts. Review (Card Stack) A three-card stack that confirms the AI-generated data. Customers must review and click “Continue” on each card:- Brand profile: Displays the extracted “Name”, “Description”, and “Industry”.
- Competitors: A table listing the competitors Athena found for the brand.
- Prompts: A table of the branded and non-branded search queries Athena suggests tracking.
- Models: A grid of available AI models (ChatGPT, AI Overviews, Perplexity, Gemini, Copilot, AI Mode, Grok, Claude, DeepSeek).
- Days: Selectable days of the week to run the analysis.
- Cost summary: A breakdown showing the estimated credit cost for the “First run” and the “Estimated monthly” usage based on the selected prompts, models, and days.
Competitors Table (Review Step)
- Name: The name of the competitor.
- Domain: The primary website URL for the competitor.
- Identifiers: A list of alternative names or aliases for the competitor. Includes an info icon with the tooltip: “Different ways AI might refer to this brand, like nicknames or abbreviations.”
- Actions: A kebab menu (⋯) for editing or deleting the competitor.
Prompts Table (Review Step)
- Prompt: The specific query text.
- Type: A badge indicating if the query is “Non-Branded” or “Branded”. Includes an info icon with the tooltip: “Branded prompts mention your company by name. Non-branded prompts are generic industry queries.”
- Actions: A kebab menu (⋯) for editing or deleting the prompt.
Pricing Selection Popup
If an existing customer adds a new organization or website and requires a subscription, a full-screen pricing dialog appears before they can complete the flow. It offers plan tiers (Free, Starter, Enterprise), a “Monthly” / “Annual (17% off)” toggle, and options to “Sign out”.What you can do here
- Navigate steps: Use the Continue and Back buttons to move through the wizard.
- Add website URL: Type or paste a domain; the system validates it and uses it to automatically scrape brand information in the background.
- Edit brand details: On the Brand Profile card, type directly into the Name and Description fields to correct the auto-generated text.
- Add competitor: Click Add competitor below the table to open a drawer where you can search for and add new competitors manually or in bulk.
- Edit or delete competitor: Click a row in the Competitors table, or click the ⋯ menu on a row and select Edit or Delete.
- Manage identifiers: Click the identifiers dropdown on a competitor or brand row to add, remove, or edit aliases. You can also toggle case-sensitivity for the identifiers here.
- Add prompts: Click Add prompts below the Prompts table to open a drawer for generating more AI suggestions, manually typing new queries, or importing a CSV.
- Edit or delete prompt: Click a row in the Prompts table, or use the ⋯ menu to select Edit or Delete. Editing allows you to change the prompt text and switch its Type (Branded vs. Non-Branded).
- Connect GSC: On the Google Search Console step, click Connect to open a secure Google login popup. Once connected, click Disconnect to remove it.
- Select AI models: On the Schedule step, click the model cards to toggle them on or off. Locked models on Free plans show a lock icon.
- Set schedule days: Click the days of the week (Sun, Mon, Tue, etc.) to toggle when automated tracking runs.
- Save draft or exit: Click the X icon in the top left to open the “Leave setup?” dialog. From there, click Save for later to preserve your progress and return to your dashboard, or Delete draft to permanently discard the setup and leave.
- Choose a subscription plan: If presented with the Pricing dialog, click Subscribe now to enter the Stripe checkout flow, Get started to claim free credits, or Get in touch to schedule a call for Enterprise plans.
Data shown
The onboarding flow relies on live data extraction. When a user enters their Website URL, Athena visits that domain to automatically generate the brand description, identify competitors, and brainstorm relevant industry prompts. The region (country and language) is auto-detected based on the domain’s extension (like.uk or .de) or the user’s current location.
Common workflows
Setting up a new website
- Enter the Website URL and wait a moment while the platform analyzes the domain.
- Confirm or correct the detected Country and Language on the Region step.
- On the Review step, verify the Brand Profile, then click Continue to review the auto-generated Competitors and Prompts.
- Optionally connect Google Search Console.
- Select the AI models to track and the days of the week to run them, then click Finish to complete the setup and start the first analysis.
Adding competitors manually
- On the Competitors review card, click Add competitor.
- In the drawer, search for the competitor’s URL or name.
- Add the competitor to the list, which will automatically generate alternative identifiers for them.
Resuming an abandoned setup
- If a user exits the wizard via “Save for later”, the website is kept as a draft.
- Upon returning to the Add Website page for that draft, the wizard bypasses completed steps and resumes exactly where the user left off (e.g., the Review step).
Empty, loading, and error states
- Loading: Full-screen animated video loaders appear during transitions, accompanied by messages like “Loading draft…”, “Analyzing website…”, “Saving…”, or “Starting initial analysis…”.
- Empty tables: If no prompts or competitors are found, the tables display a gray “No prompts added” placeholder or an empty list with an active “Add” button.
- Errors: Toasts appear for issues such as “Couldn’t read your website automatically. Fill in the brand details manually…” if the automated scrape fails, or “Failed to load draft” if returning to a deleted setup.
- Permission Blocks: If a user without administrative access tries to create a new website, they see a message: “You don’t have permission to add a website. Ask an org admin for organization write access.”
Linked from / links to
- Linked from: The main app redirect (if the user has no completed website), the “Add Website” button in the left sidebar, or the organization switcher menu.
- Links to: The main Olympus dashboard (upon finishing or saving a draft), the Login page (if signing out), Stripe Checkout (for plan purchases), and Cal.com (for Enterprise inquiries).