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app.athenahq.ai/create-pitch

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Purpose

This page provides a two-step wizard that allows customers to generate a competitive pitch report by analyzing a target website. The tool automatically researches the website’s brand profile, primary competitors, and relevant search prompts (both branded and non-branded) to build a comprehensive pitch. Customers can also arrive at this page to clone and tweak an existing pitch report, skipping the initial analysis step to jump straight into customizing the data.

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What’s on the page

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Access gating states

Before the wizard renders, the page checks if the organization has access to the pitch workspace feature and sufficient pitch credits.
  • Pitch access required: A full-page message shown if the organization lacks the required plan or feature access. Includes a “Contact Support” button and a “Back to Dashboard” button.
  • No Pitch Reports Available: A full-page message shown if the organization has access but has run out of pitch credits. Includes a “Contact Support” button and a “Back to Workspace” button.

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Progress steps header

Shows a numbered 1 — 2 progress line. The title and subtitle update dynamically:
  • Step 1: “Create Pitch Report” (or “Clone Pitch Report” if duplicating an existing pitch).
  • Step 2: “Review & Customize”.

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Step 1: Website URL

  • Website URL: A text input where the user provides the target domain (e.g., example.com).
  • Country: A searchable dropdown to select the base country for the pitch’s research and localization.
  • Language: A searchable dropdown to set the language for the analysis.

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Step 2: Review & Customize

  • Brand profile card: Shows the website’s logo, name, and URL. Also includes an identifiers dropdown (e.g., “1 identifier”) to manage the brand names associated with the website.
  • Name: An editable text field containing the analyzed website’s name.
  • Description: An editable text area containing the AI-generated description of the company.
  • Customization Tabs: A toggle switch to alternate between managing Competitors and Prompts.
  • Add button: Located above the tabs, this opens either the Competitor or Prompt drawer depending on which tab is active.
  • Competitor list: Shows the researched competitors. Each row displays the competitor’s logo, name, URL, their specific identifiers, and a ⋯ (More) menu. If a cloned competitor is missing a URL, a warning stating “Add a website URL” is shown instead of the link.
  • Prompt list: Shows the researched search queries. Each row displays the prompt text, a badge indicating if it is “Branded” or “Non-Branded”, and a ⋯ (More) menu.
  • Scroll indicator / More button: A small floating “More” button that appears if the content overflows, allowing the user to quickly scroll down.

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Bottom navigation

  • Back: Returns to the previous step without losing data.
  • Analyze Website / Create Pitch Report: The primary action button. Changes to a shiny “Analyzing website…” or “Processing…” state while work is occurring.

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What you can do here

  • Analyze a website: On Step 1, clicking “Analyze Website” triggers the AI to research the domain, generate a company description, find competitors, and create relevant search prompts.
  • Edit identifiers: Clicking the “N identifier(s)” button opens a dropdown where you can add, rename, or delete tracking aliases for the brand or competitor. It also includes a “Match case” toggle to enforce capitalization.
  • Add a competitor: Clicking “Add” while on the Competitors tab opens the “Add New Competitor” drawer.
  • Edit or delete a competitor: Clicking a competitor row, or opening its ⋯ menu and selecting Edit, opens the Competitor drawer. Selecting Delete from the ⋯ menu removes the competitor from the list entirely.
  • Add a prompt: Clicking “Add” while on the Prompts tab opens the “Add Prompt” drawer.
  • Edit or delete a prompt: Clicking a prompt row, or opening its ⋯ menu and selecting Edit, opens the Prompt drawer. Selecting Delete from the ⋯ menu removes the prompt.
  • Change Prompt Type or Country: Inside the Prompt drawer, you can assign a prompt to a specific country and classify its Type as “Branded” (high intent) or “Non-Branded” (discovery).
  • Create Pitch Report: On Step 2, clicking this validates all data and generates the final pitch, then navigates the user to the Pitch Workspace.
  • Quickly visit a domain: Clicking the logo/URL on the brand profile card or any competitor row opens that website in a new browser tab.

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Data shown

The page displays real-time AI research generated specifically for the provided URL, including a summarized company description, up to 10 discovered competitors, and up to 25 relevant search prompts. If the page was opened via a “clone” action, it instead pre-fills with the exact saved data from the cloned pitch report.

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Common workflows

Create a new pitch report from scratch
  1. Navigate to the Create Pitch Report page.
  2. Enter the target website URL and confirm the Country and Language on Step 1.
  3. Click “Analyze Website” and wait for the AI to generate the competitive research.
  4. On Step 2, review and edit the generated Name, Description, and brand Identifiers.
  5. Review the Competitors and Prompts tabs, using the “Add” button or ⋯ menus to adjust the lists as needed.
  6. Click “Create Pitch Report” to finalize the pitch and open it in the workspace.
Clone an existing pitch
  1. Click “Clone” on an existing pitch in the Pitch Workspace.
  2. The wizard will automatically skip Step 1 and open directly onto Step 2 with the cloned data pre-filled.
  3. If any competitor is missing a URL (which can happen on older cloned pitches), click it to open the drawer and provide the domain.
  4. Make any desired adjustments to the prompts or competitors.
  5. Click “Create Pitch Report” to save the new copy.

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Empty, loading, and error states

  • Loading: An animated spinner is shown if the page is still verifying the organization’s feature access or loading clone data. During Step 1 analysis, skeleton placeholders mimic the competitor and prompt cards while they are being generated.
  • Empty: If all generated competitors or prompts are deleted, the respective tab shows “Add at least one competitor to create this pitch.” or “Add at least one prompt to create this pitch.”
  • Errors:
    • If analysis fails on Step 1, a toast says “Failed to analyze the website and generate pitch research. Please try again.”
    • Toast errors appear if a user tries to add more than 10 competitors or 25 prompts.
    • Toast errors appear if duplicate identifiers are added.
    • Submission validation errors appear if the user tries to create the pitch with a blank website name, an empty competitor list, a competitor missing a URL, or an empty prompt list.
  • Linked from: The Pitch Workspace (via the “Create Pitch” or “Clone Pitch” buttons) and the main sidebar navigation.
  • Links to:
    • The Pitch Workspace (upon successful creation or when clicking “Back to Workspace”).
    • The main dashboard (/olympus) when clicking “Back to Dashboard” from an access-denied screen.
    • Support (mailto:support@athenahq.ai) from access-denied screens.

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Common support questions

Why is the “Create Pitch Report” button disabled? The button disables itself if the pitch is missing required information. This happens if there are zero competitors, zero prompts, or if a competitor is missing its website URL (often seen when cloning older pitches). Adding the missing data will re-enable the button. Why did the page skip Step 1? If you click “Clone” on an existing pitch, the system already has the URL, language, and country data. It skips Step 1 so you can immediately begin tweaking the cloned data on Step 2. How does the system decide if a prompt is Branded or Non-Branded? When adding or typing a new prompt, the system automatically marks it as “Branded” if the text contains the website’s name. However, once you manually change the Type dropdown in the prompt drawer, this auto-detection stops, and it respects your manual choice. Can I add more than 10 competitors? No, a single pitch report is currently limited to a maximum of 10 competitors and 25 prompts.