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app.athenahq.ai/olympus

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Purpose

Olympus is the central analytics dashboard for a website’s AI search performance. It provides high-level and detailed views of how often the brand is mentioned, cited, and perceived across AI models, and translates that visibility into estimated business value. Customers use this page to monitor their overall Share of Voice compared to competitors, spot trends over time, identify content gaps, and quantify the return on their optimization efforts in AI search.

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What’s on the page

Filter Row
  • Views Dropdown: Lets users load saved filter combinations.
  • Filter Chips: Contextual filters to narrow the dashboard data by Date Range, Models (e.g., ChatGPT, Claude, Perplexity), Competitors, Topics & Prompts, Personas, Locations, etc.
Stat Cards (Top Row)
  • Responses Analyzed: Total AI responses analyzed across the active filters.
  • Sources Tracked: Number of unique sources cited in the filtered AI responses.
  • Attributed Citations: The percentage and raw count of responses that cite the brand’s tracked content.
Dashboard Grid (Modular Cards) Users can customize which cards appear here. The available cards include:
  • Share of Voice: A donut chart and ranked list showing how often AI mentions the brand versus competitors.
  • AI Search Value: A gauge showing what the brand’s presence in AI answers is worth (estimated in dollars), alongside “Headroom to grow” and a “Driven by Athena” attribution stat.
  • Share of Voice by Model: A bar chart showing the brand’s visibility on each individual AI model.
  • Daily Share of Voice: An area chart tracking daily Share of Voice trends over time.
  • Mention Rate: An area chart tracking the brand’s mention rate vs. competitors.
  • Position over Time: An area chart tracking the brand’s average ranking position in AI responses.
  • Citation Rate: An area chart tracking how often AI cites the brand’s content compared to competitors.
  • Sources Visualization: A Sankey diagram showing which sources drive AI brand mentions vs competitor mentions.
  • Attributed Citations Growth: A chart tracking the growth of citations to tracked content over time.
  • Top Attributed Content: A list of the brand’s tracked source URLs most frequently cited by AI models.
  • Most Cited Content: A list of the top pages from the website appearing in AI responses (regardless of whether they are actively tracked).
  • Competitor Heatmap: A grid comparing the brand’s visibility against competitors across all tracked topics.
  • Positive Brand Traits: A radar/bar chart showing the distribution of positive traits AI associates with the brand.
  • Negative Brand Traits: A radar/bar chart showing the distribution of negative traits AI associates with the brand.
  • Dollar Value Captured: Estimated advertising value captured from AI presence compared to the equivalent ad value.
  • What’s Working: A preview card highlighting the top content performance win detected after an optimization.

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What you can do here

  • Filter data: Click any filter chip (or “Add filter”) to scope the dashboard.
  • Start a tour: Click the small info icon next to the “Olympus” page title to launch an interactive tour.
  • View Metric Methodology: Click the small ”ⓘ” (info) icon on any individual card to open a detailed dialog explaining how that specific metric is calculated, along with its formula.
  • Export as PNG: Inside the header Export (Download) menu, select “Export as PNG” to download images of the currently visible dashboard cards in a ZIP file.
  • Export as CSV: Inside the header Export (Download) menu, select “Export as CSV” to download the underlying metric data. (Note: On Free plans, this is gated and opens an upgrade dialog instead).
  • Manage reports: Inside the header “More actions” (⋯) menu, click “Manage reports” to open a modal where you can create, edit, or delete scheduled recurring email/Slack reports.
  • Customize Dashboard (Dashboard settings): Inside the header “More actions” (⋯) menu, click “Dashboard settings”. This opens a modal where you can toggle which cards are visible, drag them to reorder, or click “Reset” to restore defaults.
  • Resize a card: Hover over a card’s bottom-right corner and drag the resize handle to make the card span multiple columns or rows.
  • Reorder a card: Hover over a card’s top-right corner and use the grip handle (six dots) to drag and drop it into a new position.
  • Toggle Mention Rate (Relative/Absolute): On the Mention Rate card, click the toggle to switch between measuring share out of relevant responses vs. all responses.
  • Toggle AI Search Value (Monthly/Annual): On the AI Search Value card, click the toggle to view the dollar amounts as a monthly or annual figure.
  • Toggle Cohorts: On time-series charts (Mention Rate, Citation Rate, Position over Time), click “Show Cohorts” / “Hide Cohorts” to display vertical dashed lines representing dates when new prompts were added.
  • Download Heatmap CSV: On the Competitor Heatmap card, click the download icon to export specifically the heatmap’s data.
  • Change Heatmap Metric: On the Competitor Heatmap card, use the toggle to switch the grid between “Mention %” and “Citation %”.
Drilldowns
  • Clicking the Responses Analyzed or Attributed Citations stat cards navigates to the Responses page (filtered to attributed citations if applicable).
  • Clicking the Sources Tracked stat card navigates to the Sources page.
  • Clicking a cell inside the Competitor Heatmap navigates to the Prompts page, pre-filtered to that specific competitor and topic.
  • Clicking the What’s Working card navigates to the full Win Finder analysis page.

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Data shown

The data displayed on Olympus is derived from tracked AI model responses for the active website, competitor brand tracking, and the website’s tracked content. Value-based metrics (like AI Search Value and Dollar Value Captured) synthesize this data with real-world Google keyword search volume and Cost-Per-Click (CPC) economics. Traffic impact metrics pull from connected GA4 and Google Search Console integrations.

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Common workflows

Reviewing AI search visibility
  1. Navigate to Olympus.
  2. Adjust the Date Range, Models, or Competitors filters to scope your investigation.
  3. Scan the top stat cards and the main Share of Voice, Mention Rate, and Citation Rate cards.
  4. Click a card’s ”ⓘ” info icon to review exactly how a metric was calculated if needed.
Customizing the dashboard
  1. Click the “More actions” (⋯) menu in the top right and select “Dashboard settings”.
  2. In the left sidebar of the modal, toggle the switches for the cards you want to show or hide.
  3. In the preview area on the right, drag cards to reorder them.
  4. Click “Done” to save your layout.
Setting up a recurring report
  1. Click the “More actions” (⋯) menu in the top right and select “Manage reports”.
  2. Click the “New report” button.
  3. Configure the schedule cadence, recipients, and select the specific charts you want included.
  4. Save the report. It will now automatically deliver to the selected recipients.
Drilling into competitor topic gaps
  1. Scroll down to the “Competitor Heatmap” card.
  2. Review the grid to find topics where a competitor’s Mention % or Citation % is strong but your brand’s is weak.
  3. Click that specific cell in the grid.
  4. You will be taken to the Prompts page, pre-filtered to see the exact prompts driving that competitor’s visibility for that topic.

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Empty, loading, and error states

  • Loading: While the page first loads, users will see a top loading bar. Individual cards display various skeleton shapes (charts, donuts, radars, lists) while their specific data queries are in flight.
  • Empty (No data yet): If the website has not ingested any data at all, the entire dashboard is replaced by an empty state saying “No data yet for this website” with a “Stream Data” button.
  • Empty (Filters exclude data): If active filters exclude all data, the dashboard shows “No data matches the selected filters” with a “Clear Filters” button.
  • Empty (Card level): If an individual card has no data for the selected filters, its contents blur out and display a “No data” message.
  • Error: If an individual card’s data fails to load, it blurs out and displays “Something went wrong…” with a refresh icon button to retry the query.
  • Linked from: Users typically arrive here from the primary sidebar navigation, the workspace switcher, or automatically after logging in.
  • Links to: Stat cards link to the Responses and Sources pages. Heatmap cells link to the Prompts page. The “What’s Working” card links to the Win Finder page.

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Common support questions

Why is the Share of Voice percentage on the AI Search Value card lower than my main Share of Voice chart? The main Share of Voice chart counts every brand mention equally across all of your topics, including your own branded queries (where you naturally dominate). The “AI Search Value” card explicitly looks at your commercial, non-branded topics, weights each topic by its market value, and rewards appearing prominently (not just being mentioned). Because it focuses strictly on the high-value generic topics where you actually compete, it generally reads lower. What does a $0 mean on the AI Search Value card? It might simply mean your brand is not appearing in AI answers yet (0% share of voice). However, it could also mean your website is paused, your website’s country isn’t supported by the keyword economics service yet, you have no tracked topics, or your tracked topics map to keywords with no addressable market value. In those cases, the card will display a specific message explaining why it cannot calculate a value. Why can’t I click “Export as CSV”? Exporting data to CSV is a premium feature. If you are on a Free plan, clicking “Export as CSV” will prompt you to upgrade your plan. Additionally, export buttons are disabled entirely if the website has no data ingested yet. How do I restore the original dashboard layout? Click the “More actions” (⋯) menu in the top right, select “Dashboard settings”, and click the “Reset” button in the bottom left of the modal. Note that your dashboard layout is saved to your browser (localStorage), meaning if you log in from a new computer or clear your browser data, your layout will revert to the default.