Olympus Dashboard (main AI visibility overview)

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Purpose

The Olympus Dashboard is the main AI-search-visibility overview where customers monitor their brand’s performance in AI-generated answers. It allows users to track their share of voice, mention rates, citation rates, market position, and sentiment across various AI models. By comparing these metrics against tracked competitors, users can identify content gaps, prove the return on investment of their SEO efforts with estimated dollar values, and see exactly which sources drive AI recommendations in their favor.

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What’s on the page

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Filter row

Displays active filters as removable chips, alongside an “Add filter” button and a date range selector. It also houses the Saved Views dropdown and a “Clear All” button. This row is hidden if the system determines the website has no ingested data yet.

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Modular dashboard grid

A customizable layout of stat cards and chart cards. Users can resize cards (changing their column or row span) and drag them by their top-right grip handle to reorder the dashboard.

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Stat cards

Three quick-summary metrics appear at the top of the default layout:

• Responses Analyzed: “Total AI responses analyzed across all tracked prompts and models”
• Sources Tracked: “Number of unique sources cited in AI responses”
• Attributed Citations: “Percentage of responses that cite your tracked content”

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Chart & Data cards

Depending on the user’s dashboard settings, the following cards can be displayed:

• Share of Voice: “How often AI mentions your brand vs competitors”. Shows a donut chart and a ranked list of brands with their percentage share and absolute mention counts.
• Share of Voice by Model: “Your brand’s visibility on each AI model”. Breaks down the share of voice specifically for individual models like ChatGPT, Claude, Perplexity, Gemini, etc.
• Daily Share of Voice: “Daily Share of Voice trends over time”. A stacked/area chart showing daily fluctuations.
• Mention Rate: A chart tracking mentions over time. Can be toggled between “Relative” (“Your share of mentions in relevant responses”) and “Absolute” (“Percentage of all responses mentioning your brand”).
• Citation Rate: “How often AI cites your content”. Shows the percentage of responses with citations that come from your domain and the percentage of citations attributed to recommendations from Athena.
• Position Over Time: “Track your ranking in AI responses over time” / “Track your position in AI search results over time.”. Line chart displaying your average position in AI search results. Displays distribution metrics (“Top”, “Middle”, “Bottom” percentiles).
• Attributed Citations Growth: “Track attributed citations growth over time”. A line chart tracking the cumulative increase in citations to your tracked content.
• Positive Brand Traits: “Distribution of positive traits in AI responses”.
• Negative Brand Traits: “Distribution of negative traits in AI responses”.
• Top Attributed Content: “Source URLs most frequently cited by AI models”. A list of the specific tracked URLs generating the most citations.
• Most Cited Content: “Top pages from your website in AI responses”. A list of your top-performing domain pages regardless of whether you actively track them.
• Competitor Heatmap: “Brand vs competitor visibility by topic”. A grid showing topics as rows and competitors as columns. The color intensity represents mention or citation percentages.
• Sources Visualization: “Which sources drive AI brand mentions”. A Sankey flow diagram connecting source domains on the left to brand/competitor mentions on the right.
• AI Search Value: “What your presence in AI answers is worth”. A horizontal gauge visualizing captured dollar value versus the total addressable market ceiling, based on Google keyword economics and measured share of voice. Includes sections for “Headroom to grow” and value “Driven by Athena”.
• Dollar Value Captured: “Ad value captured from AI presence”. Tracks the estimated advertising equivalent value over time.
• What’s Working: “Content performance wins detected after optimization”. Shows a sparkline and before/after metrics for a detected win.

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Dialogs and Modals

• Empty state: If a site has no data or active filters exclude all data, the dashboard grid is replaced by a centered message (e.g., “No data yet for this website”) and a CTA to “Stream Data” or “Clear Filters”.
• Welcome complete modal: A one-time modal shown after a user finishes onboarding, providing social links and a “Continue” button.
• Manage Reports modal: A list view where users can see, create, edit, or delete scheduled recurring email/Slack reports.
• Dashboard settings / Views modal: A configuration panel allowing users to toggle which cards are visible, preview them, reorder them, and reset the dashboard to its default layout.
• Metrics info dialog: Clicking the ⓘ icon on any card opens a detailed breakdown of what the metric means, why it matters, and the formula used to calculate it.

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What you can do here

• Start the page tour: Click the ⓘ icon next to the page title to launch a guided product tour highlighting key dashboard features.
• Export dashboard as PNG: Click the Export button in the header and select Export as PNG to capture and download the visible dashboard cards as a ZIP file containing images.
• Export prompts as CSV: Click the Export button and select Export as CSV to download a list of prompts matching the current dashboard filters. This is gated by your subscription plan and may open an upgrade dialog.
• View notifications: Click the Notifications bell to view a popover with Inbox and Archive tabs. Inside, you can search notifications, click Mark all read, or click Archive read. Individual notifications can be archived or marked unread via their hover actions.
• Manage recurring reports: Click the More actions (…) menu in the header and select Manage reports to open the report scheduling modal.
• Customize dashboard layout: Click the More actions (…) menu and select Dashboard settings. This opens a sidebar to toggle individual cards on or off. You can drag cards to reorder them in the preview area, click Reset to restore defaults, and click Done to save.
• Reorder cards directly: Grab any card by the grip handle in its top-right corner and drag it to a new position in the grid.
• Resize cards: Drag the handle in the bottom-right corner of a card to change its row or column span.
• Add or clear filters: Use the Filter button in the filter row to narrow data by date range, AI models, competitors, prompts, prompt status, personas, locations, tags, and more. Click Clear All to remove non-default filters.
• Manage saved views: Open the Saved Views dropdown (far left of the filter row) to Save current view, Load view, Set/Clear default view, Export views (exports full metrics data as CSV), or Rename/Delete view (requires confirming “Delete this saved view?”).
• Toggle Mention Rate mode: On the Mention Rate card, click Show Absolute or Show Relative to switch between measuring against all responses versus only relevant responses.
• Toggle Cohort lines: On the Mention Rate, Citation Rate, and Position charts, click Show Cohorts to display vertical reference lines marking when prompt cohorts were created.
• Switch Heatmap metrics: On the Competitor Heatmap card, click the Mention % or Citation % tabs to change the displayed data.
• Reorder Heatmap columns: Drag column headers left or right to reorder or pin competitors within the Heatmap.
• Export Heatmap CSV: Click the download icon in the top right of the Heatmap card to export its specific grid data as a CSV file (gated by subscription plan).
• Toggle Value timeframe: On the AI Search Value card, switch between Monthly and Annual to adjust the financial estimates.
• Retry failed data: If a card fails to load, it will display a blurred state with a “Something went wrong…” message. Click the Refresh/Retry icon on the card to attempt fetching the data again.

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Data shown

The data displayed on this dashboard is aggregated from AI responses collected across your tracked prompts and selected AI models. The metrics combine your brand’s detected mentions, citations, and ranking positions against your tracked competitors. Financial estimates (like AI Search Value and Dollar Value Captured) are grounded in real-world Google keyword search volumes and cost-per-click (CPC) economics applied to your active topics. Page performance and traffic data are drawn from connected analytics sources.

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Common workflows

Review brand AI visibility

1. Navigate to the Olympus dashboard.
2. Adjust the date range and add any necessary filters (e.g., specific AI models, competitors, or prompt tags).
3. Scan the Share of Voice, Mention Rate, Citation Rate, and Position cards to identify upward or downward trends.
4. If a metric is unclear, click the ⓘ icon on its card to read a detailed explanation of how it is calculated.

Customize the dashboard layout

1. Click the More actions (...) menu in the top right and select Dashboard settings.
2. In the settings sidebar, use the toggles to turn individual cards on or off based on what matters most to your team.
3. In the preview area, click and drag cards to reorder them to your liking.
4. Click Done to save your personalized layout, or click Reset to restore the default Athena configuration.

Export dashboard data

1. Set your desired filters so the dashboard reflects the exact data slice you want.
2. Click the Export button in the header.
3. Choose Export as PNG to download a ZIP of your charts as images, or Export as CSV to download the underlying prompt metrics.
4. Note: If your current subscription plan does not include data exports, clicking the CSV option will present an upgrade dialog instead.

Save and reuse a filtered view

1. Apply your desired combination of filters (e.g., last 30 days, specific competitor, specific AI model).
2. Click the Saved Views dropdown on the left side of the filter row and select Save current view.
3. Give the view a recognizable name and save it.
4. In the future, you can instantly reload this view from the dropdown, or set it as your default view so it loads automatically when you visit the dashboard.

Drill into a competitor gap via the heatmap

1. Scroll down to the Competitor Heatmap card on your dashboard.
2. Toggle between the Mention % and Citation % tabs depending on the metric you are investigating.
3. Locate a cell where a competitor heavily outperforms your brand and click it.
4. You will be navigated directly to the Prompts page, automatically filtered to show the specific topic and competitor so you can analyze the individual responses driving that gap.

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Empty, loading, and error states

• Loading: While the page first loads, the header title appears as a skeleton block. As individual metric queries run, their respective cards display pulsing skeletons (e.g., donut outlines, grid lines, or blank lists) until the data arrives.
• Error: If a specific card’s data fails to load due to a network or service issue, the card blurs and displays “Something went wrong…” along with a clickable retry/refresh button.

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Linked from / links to

• Linked from: The main sidebar navigation, the onboarding completion flow, deep links launching the product tour, and “Back” links from detail pages like Responses and Sources.
• Links to:
  • Responses: Clicking the Responses Analyzed stat card, or clicking cells in the Sources Visualization Sankey diagram.
  • Sources: Clicking the Sources Tracked stat card.
  • Prompts: Clicking a cell in the Competitor Heatmap.
  • Win Finder: Clicking the “Run analysis” or “Go to Win Finder” links on the What’s Working card.

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Common support questions

Why is the AI Search Value share of voice lower than the main Share of Voice chart? The main Share of Voice chart counts every mention equally across all your tracked topics, including branded queries where you naturally dominate. The AI Search Value card intentionally excludes branded topics and weights your share of voice by the commercial value of each topic and your ranking position. It focuses strictly on the competitive, high-value keyword market. **Why does my AI Search Value say “Gathering data” or “$0"?** AI Search Value requires enough analyzed AI answers across your active, non-branded topics to form a confident estimate. If your site has low traffic or was recently added, it remains in a "gathering" state. If it says "$0”, it means your topics have a measurable market value, but you are not currently appearing in the AI answers for those topics yet. How do I download the charts for a presentation? You can click the Export button in the top right header and select Export as PNG. This will bundle all your currently visible dashboard cards into image files inside a single ZIP download. What do the vertical dashed lines on my charts mean? If you have clicked “Show Cohorts” on the Mention Rate, Citation Rate, or Position charts, you will see vertical dashed lines. These represent “prompt cohorts”: the specific dates when new groups of prompts were added from a discovery run on the Discover tab, helping you correlate visibility spikes with when you started tracking new topics. Why did my dashboard layout reset? Card visibility, sizing, and ordering are saved locally in your browser to give you a personalized view without affecting your teammates. If you switch to a different browser, use incognito mode, or clear your browser data, the dashboard will revert to its default layout. Why can’t I click the “Export as CSV” button? If clicking the CSV export button opens a dialog about upgrading your plan, your current subscription tier does not include data export features. The button remains visible to show the feature exists, but access is gated by your billing plan.