Olympus Dashboard

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Purpose

The Olympus Dashboard is the main analytics hub for tracking your brand’s AI search visibility. It provides a comprehensive, top-down view of how frequently and prominently AI models mention your brand and cite your content, compared to your competitors. For marketers and analysts, this page is the daily starting point for proving the ROI of AI content optimization. By aggregating data across multiple AI models into digestible charts and metrics, Olympus helps you spot trends, uncover competitive gaps by topic, and measure the real dollar value of your organic AI presence.

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What’s on the page

Filter Row A sticky bar across the top of the dashboard containing your active filters (e.g., Date Range, Models, Prompts, Competitors, Personas, Locations). It includes a dropdown for loading and saving presets (“Saved Views”) and a button to clear active filters. Stat Cards Row Three top-level KPI cards summarizing the selected period:

• Responses Analyzed: Total AI responses collected based on your tracked prompts.
• Sources Tracked: The number of unique source domains cited by AI models.
• Attributed Citations: The percentage of responses that cited your tracked content.

(Note: Clicking any of these stat cards drills down into a filtered view on the Responses or Sources page.) Share of Voice Card A donut chart paired with a ranked list showing each brand’s proportional share of all tracked AI mentions. The tooltip displays the specific share of voice percentage and raw mention count. Share of Voice by Model Card A donut or bar chart breaking down your brand’s share of voice across specific AI engines (e.g., ChatGPT, Perplexity, Gemini, Claude). Daily Share of Voice Card A time-series area chart tracking how your brand and competitors’ share of voice fluctuates day by day across the selected date range. Mention Rate Card A composed area chart (with the brand line in indigo) tracking how often the brand is mentioned over time. It includes dashed vertical lines representing prompt “cohorts” (when new prompts were added) and features a toggle to switch between Absolute and Relative calculation modes. Position over Time Card A line chart tracking your brand’s percentile ranking (0–100) in AI responses over time. It includes a distribution summary showing the percentage of responses where you ranked in the Top, Middle, or Bottom. Citation Rate Card An area chart showing the percentage of AI responses that cite your domain. It features an indigo line for your brand, a pink line for citations specifically attributed to AthenaHQ, and lines for competitors. Sources Visualization Card A Sankey flow diagram mapping the relationship between cited source domains (left nodes, indigo) and the brands or competitors they correlate with (right nodes, green and orange). The thickness of the connecting ribbons represents mention volume. Attributed Citations Growth Card A cumulative line chart illustrating the growth of citations attributed specifically to content tracked via the platform over time. Most Cited Content Card A list of pages from your domain that appear most frequently in AI responses, regardless of whether you are actively tracking them. Competitor Heatmap Card A matrix comparing your brand against competitors across all your tracked topics. Cell color intensity corresponds to performance. You can toggle between “Mention %” and “Citation %” tabs. Clicking a cell acts as a drilldown, taking you to the Prompts page filtered to that exact topic and competitor. Positive / Negative Brand Traits Cards Radar or bar charts showing the specific positive and negative attributes AI models most commonly associate with your brand versus your competitors. Dollar Value Captured Card A metric card quantifying the advertising-equivalent value of your brand’s organic AI presence. It displays “Total Value” (potential) and “Value Captured” (actual), calculated using keyword search volume, CPC, CTR, and your mention rate. What’s Working Card (Win Finder Preview) A preview of the latest Win Finder analysis. It highlights your top content performance win, showing the metric improved, the percentage change, before/after values, and a mini area chart with a vertical reference line on the action date. Clicking this card drills down into the full Win Finder page. Manage Reports Modal A full-screen modal (accessed via the ⋯ menu) for creating and editing scheduled email or Slack reports. It contains the Reports Table:

• Report: Name of the report.
• Schedule: Cadence (weekly/monthly), day of delivery, and delivery hour/timezone.
• Charts: Number of chart instances included in the report payload.
• Recipients: Number of active subscribers receiving the report.
• Actions: A kebab menu (⋯) at the end of each row with “Edit” and “Delete” options.

Dashboard Settings Modal (Views Modal) A configuration modal (accessed via the ⋯ menu) containing a sidebar of toggle switches to show/hide individual dashboard cards, and a preview area where you can drag and drop cards to reorder them. Welcome Complete Modal A one-time popup shown when you first complete onboarding. It invites you to follow AthenaHQ on X and LinkedIn before starting your dashboard product tour. Dashboard Empty State Displays when no data has been ingested yet, prompting you with “No data yet for this website. Start a data collection to see results here” and a “Stream Data” button. If your filters are too restrictive, it displays “No data matches the selected filters. Try clearing them to see results.”

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What you can do here

• Export as PNG: Click the Download icon in the top right and select “Export as PNG”. This captures your visible dashboard cards as images and downloads them in a ZIP file.
• Export as CSV (Prompts): Click the Download icon and select “Export as CSV” to download the prompt list behind the current dashboard view.
• Download CSV (Heatmap): Click the specific Download icon in the top right of the Heatmap card to export the matrix data.
• View Notifications: Click the Bell icon in the header to view your inbox and archived notifications. You can mark notifications as read/unread, archive them, or move them back to your inbox.
• Manage Reports: Click the ⋯ (More actions) menu in the header and select “Manage reports”. Here you can click “New report”, or use the kebab menu on any row to “Edit report” or “Delete report”. (Deleting requires confirming that you want to delete the report and stop its deliveries).
• Customize Dashboard Settings: Click the ⋯ (More actions) menu and select “Dashboard settings”. Toggle switches on the left to show or hide cards. Drag cards by their drag handles to reorder them. Resize cards by dragging their bottom-right corner.
• Reset Dashboard Layout: Inside the Dashboard Settings modal, click “Reset”. A confirmation asks “Reset views and card sizes to default?” Selecting confirm restores the default layout.
• Save/Load Filter Views: Click the “Saved Views” dropdown in the filter bar to save your current filter state, load a previously saved view, or permanently delete a view. You can also click “Export views” here to download data for selected views as CSV files in a ZIP archive.
• Learn About Metrics: Click the Info icon (ⓘ) on any card header to open the Metrics Info Dialog. This explains exactly how the metric is calculated (including formulas) and why it matters.
• Toggle Heatmap Metrics: Use the tabs on the Competitor Heatmap card to swap the matrix between “Mention %” and “Citation %”.
• Toggle Cohort Lines: Click “Show Cohorts” or “Hide Cohorts” on the Mention Rate and Citation Rate charts to overlay vertical dashed lines that mark the dates you added new prompts.
• Toggle Relative/Absolute Mentions: On the Mention Rate card, click “Show Absolute” or “Show Relative” to change the calculation denominator (Relative compares against relevant responses; Absolute compares against all responses).
• Zoom Charts: Click “Zoom in” or “Full scale” on the Citation Rate and Position over Time charts to toggle the Y-axis between an auto-scaled view and a hard 0–100% scale.

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Data shown

All metrics on the Olympus dashboard are generated from AI responses collected by running your tracked prompts across your selected AI models (like ChatGPT, Claude, and Perplexity). This raw response data is combined with your tracked competitors, your configured topics, and your website’s content. Certain widgets also pull from saved filter views, scheduled reports, notification events, and your saved Win Finder analyses.

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Common workflows

Review AI search performance for the current period

1. Navigate to /olympus.
2. Review the three stat cards (Responses Analyzed, Sources Tracked, Attributed Citations).
3. Check Share of Voice card to see brand vs competitor standing.
4. Review Mention Rate and Citation Rate charts for trends.
5. Use the date range filter to adjust the analysis window.

Export dashboard data for a report

1. Click the Download (Export) icon button in the page header.
2. Select ‘Export as PNG’ to download card screenshots as a ZIP, or ‘Export as CSV’ to download the prompts list.
3. Alternatively, open a Saved View and use the Export Views option in the Saved Views dropdown to export multiple views as CSVs.

Customize which cards appear on the dashboard

1. Click the ⋯ (More actions) button in the page header.
2. Select ‘Dashboard settings’.
3. In the sidebar, toggle cards on or off using the switches.
4. Drag cards in the preview area to reorder them.
5. Click ‘Done’ to save, or ‘Cancel’ to discard changes.

Set up a scheduled report

1. Click the ⋯ (More actions) button in the page header.
2. Select ‘Manage reports’.
3. Click ‘New report’.
4. Configure the report name, cadence, delivery time, charts, and recipients.
5. Save the report.

Investigate a topic’s competitive performance

1. Scroll to the Competitor Heatmap card.
2. Toggle between ‘Mention %’ and ‘Citation %’ tabs to choose the metric.
3. Identify topics where competitors outperform the brand (darker competitor cells).
4. Click a cell to navigate to the Prompts page filtered to that topic and competitor.

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Empty, loading, and error states

• Empty: When no data has been ingested yet, the dashboard shows “No data yet for this website. Start a data collection to see results here” with a “Stream Data” button. When filters are too restrictive, it shows “No data matches the selected filters. Try clearing them to see results” with a “Clear Filters” button. When the data exists but the specific time window is empty, it reads “No data to show. Try a wider date range, or run more prompts.”
• Loading: While queries run, dashboard cards show animated shimmer skeleton placeholders. The page header and filter row remain fully visible and usable.
• Error: If a specific card fails to load, it shows a blurred placeholder with a “Something went wrong…” message and a refresh (↺) button to retry just that query.

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Linked from / links to

• Linked from: The main sidebar navigation, post-onboarding automatic redirects, tour start links, and links pointing back from Stat Cards.
• Links to: Responses page (/responses), Sources page (/sources), Win Finder page (/wins), Prompts page (/prompts), and AthenaHQ’s external X and LinkedIn profiles.

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Common support questions

What does the “Show Absolute / Show Relative” toggle do on the Mention Rate card? It changes how the percentage is calculated. “Relative” measures your mentions only against responses where at least one brand was mentioned. “Absolute” measures your mentions against all responses, even ones where no brands were brought up. How do I export my charts for a presentation? Use the Download icon in the top right of the page header and click “Export as PNG”. This captures all your visible dashboard cards as images. Note that it can take up to 30 seconds as the system waits for all data to perfectly load before snapping the pictures. What do the vertical dashed lines on my charts mean? These represent “Cohorts.” They mark the exact dates you added new prompts to the system, helping you see if a spike in performance correlates with a new batch of prompts. How is “Dollar Value Captured” calculated? It calculates the advertising equivalent of your organic AI presence. It uses keyword search volume, estimated Cost Per Click (CPC), your brand’s mention rate, and a Click-Through Rate (CTR) assumption. The default CTR is 3.5%, but this can be edited in your website’s settings. Where did my “What’s Working” card go? The “What’s Working” card is an exclusive feature. If it is missing from your dashboard and your Dashboard Settings, it means the feature is not included on your current subscription plan.