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app.athenahq.ai/sources

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Purpose

The Source Domain Analytics page provides a deep-dive view into a specific root domain (like example.com or youtube.com) that AI models have cited as a source. It shows you exactly which individual URLs on that domain are driving visibility, which prompts triggered those citations, and what the AI said. For YouTube domains, it additionally breaks down citations by creator channel and timestamp usage.

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What’s on the page

  • Page header: Displays a back arrow returning to the main Sources page, and a breadcrumb reading “Sources / [domain]”. The domain name is clickable and will open the live website in a new tab.
  • Filter row: A sticky bar that lets you filter all the data on the page by date range, AI models, prompts, personas, locations, countries, prompt tags, prompt status, and attributes. It also includes “Source Mentions Brand” and “Source Mentions Competitor” filters, plus a Saved Views dropdown.
  • Citation Rate Over Time card: A collapsible panel showing a line/area chart of the percentage of responses citing this domain over time. When collapsed, it shows a summary of the latest rate.
  • Lens tabs + toolbar: A set of tabs to switch between different views of the domain’s data (URLs, Prompts, Responses, and optionally Creators and Timestamps). Each tab has its own search box (e.g., “Search URLs…”) and a download/export icon button.
  • URLs lens (URL Breakdown table): A table of every specific page on this domain that was cited by the AI.
  • Prompts lens (Prompt Breakdown table): A hierarchical table showing which topic groups and specific prompts drove citations to this domain.
  • Responses lens: A table showing the actual AI responses that cited this domain.
  • Creators lens (YouTube domains only): A table grouping cited videos by their YouTube channel/creator.
  • Timestamps lens (YouTube domains only): A table and set of charts showing how often the AI linked to a specific moment in a video using a timestamp.
  • YouTube Timestamp Charts (YouTube domains only): Two charts located in the Timestamps tab: “Timestamped YouTube Citations by Model” (a horizontal stacked bar chart) and “Videos with Timestamps” (a donut chart).

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URL Breakdown table columns

  • (Checkbox): Lets you select rows for a bulk rescan. You can shift-click to select a range of rows.
  • URL: The cited webpage. For YouTube videos or URLs with tracking parameters, variations are collapsed into a single row with an “Expand variants” arrow. A “View Analytics” icon appears on hover.
  • Source Mentions Brand: Indicates whether your brand is mentioned in the text of this URL. Shows “Yes”, “No”, or “N/A” (if the page couldn’t be scraped). Hovering over “N/A” explains that the presence is unknown.
  • Source Mentions Competitor: Shows logos for any tracked competitors mentioned on this URL. Also shows “N/A” if the scrape failed.
  • First Seen: The date this specific URL was first cited.
  • Citation %: The percentage of all responses (matching your filters) that cited this URL.
  • Domain %: The percentage of this specific domain’s total citations that came from this URL.
  • Citations: The total number of times this URL was cited.
  • (Actions): A hidden ”⋯” menu at the end of the row containing a “Rescan” action.

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Prompt Breakdown table columns

  • Prompt: The name of the topic group (which can be expanded) or the specific prompt text.
  • Tags: Badges showing the prompt’s type and custom tags. Clicking them opens the “Edit prompt tags” dialog.
  • Citation %: The percentage of responses to this prompt that cited the domain.
  • Citations: The number of times this domain was cited in responses to this prompt.

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Creator Breakdown table columns (YouTube only)

  • Creator: The name of the YouTube channel. It links to the channel if known, and features an expand arrow to reveal individual videos.
  • Total Citations: Total number of citations across all videos from this creator.
  • Avg Citation %: Average citation percentage across all videos from this creator.
  • Videos: The count of distinct videos cited from this creator.
  • (Expanded sub-table) Video: The title of the specific video (linked), with a “View Analytics” shortcut.
  • (Expanded sub-table) Citations: The citation count for the video.
  • (Expanded sub-table) Citation %: The citation percentage for the video.
  • (Expanded sub-table) First Seen: The date the video was first cited.

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YouTube Timestamps table columns (YouTube only)

  • YouTube title: The title of the cited video (linked) with a “View Analytics” shortcut.
  • Prompt: The text of the prompt that triggered this citation.
  • Timestamp: The extracted timestamp parameter (e.g., t=123), or ”—” if none exists.
  • Citations: The citation count for this specific timestamped link.
  • Citation %: The citation percentage for this specific timestamped link.

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What you can do here

  • Drill down into URL analytics: Click any URL row in the URLs table, or any video row in the Creators/Timestamps tables, to open the deep-dive analytics drawer for that exact page. You can also Cmd/Ctrl-click to open the analytics page in a new tab.
  • Reveal hidden URL variations: Click the “Expand variants” arrow next to a URL to see the raw tracking links (like ?utm_source=...) or alternate formats (like youtu.be vs youtube.com) that the AI generated. Athena groups these so your stats aren’t artificially split.
  • Expand topic and creator groupings: Click a topic row in the Prompts tab, or a creator row in the Creators tab, to reveal the individual prompts or videos inside that group. You can also click the chevron in the column header to expand or collapse all groups at once.
  • Edit prompt tags: In the Prompts tab, click the tags in a row (or the “Set tags” text) to open the “Edit prompt tags” dialog. Here you can classify the prompt type and apply custom tags.
  • Search the table: Type into the search box above the table (e.g., “Search URLs…”) to filter the currently active tab.
  • Export data: Click the download/export icon button next to the search box. For the URLs, Prompts, Creators, and Timestamps tabs, this opens a dialog allowing you to choose how many rows to export (with a quick-select quantity selector and an “Export all” option) before downloading a CSV. For the Responses tab, clicking the export button immediately initiates the CSV download.
  • Rescan a single URL: Click the ”⋯” menu at the far right of a URL row and select “Rescan” to check the live page again for brand and competitor mentions. Alternatively, click the “N/A” badge in the mention columns to trigger a retry.
  • Bulk rescan URLs: Check the boxes next to multiple URLs. A command bar will appear at the bottom of the screen. Click “Rescan” to queue all selected pages for rescanning, or “Clear” to drop your selection.
  • Load more data: Scroll to the bottom of the URLs table, or click the “Load More” button at the bottom of the Creators or Timestamps tables, to fetch the next page of results.

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Data shown

  • The page displays citation data from your tracked AI models, specifically filtered down to times those models linked to the root domain you are inspecting.
  • Mention data (“Source Mentions Brand” and “Source Mentions Competitor”) is derived from Athena actively visiting the cited URLs and reading the live content to see if your brand or tracked competitors are present.
  • YouTube metadata (titles, channel names) is pulled from public YouTube information for the cited videos.

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Common workflows

  1. Identify the most impactful pages on a domain
    • Open the domain analytics page for a heavily cited source.
    • Ensure you are on the URLs tab.
    • Click the Citations or Citation % column header to sort descending.
    • Review the top URLs. Click any row to open the URL inspector and see exactly which responses generated those citations.
  2. Find broken or unscrapable links to rescan
    • On the URLs tab, click the Source Mentions Brand column to sort the table, bringing the “N/A” results together.
    • Use the checkboxes to select multiple URLs that failed to scrape.
    • Click Rescan in the command bar at the bottom of the screen to queue them for another attempt.
  3. Export a list of top YouTube creators citing your brand
    • Open the analytics page for youtube.com.
    • Click the Creators tab.
    • Click the export icon button next to the search bar.
    • In the “Export Creator Breakdown” dialog, choose your desired export limit (e.g., 100, 500, or All).
    • Click Export to download the CSV.

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Empty, loading, and error states

  • Empty: If no data matches your criteria, you will see a tab-specific message such as “No citation data found for this period”, “No URLs match “…””, “No prompts found.”, “No YouTube videos found for this source”, or “No timestamped YouTube sources found.”
  • Loading: While data is fetching, an animated spinner appears in the trend card and the tables.
  • Error: If a network request fails, you will see a message like “Couldn’t load citation data.” or “Couldn’t load prompt data.” alongside a “Retry” button to attempt the fetch again. If an error occurs while loading a subsequent page of infinite-scroll results, the table keeps the already-loaded rows visible instead of collapsing into an error state.
  • Linked from: The main Sources page (by clicking on a root domain in the table).
  • Links to:
    • The live, external website (by clicking the domain name in the header, or clicking specific links in the tables).
    • The deep-dive URL Analytics drawer or page (by clicking a URL row or the “View Analytics” icon).

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Common support questions

  • Why do some URLs have a small arrow I can click to expand? AI models often cite the exact same webpage using slightly different links (for example, by adding tracking codes like ?utm_source=chatgpt.com, or using youtu.be instead of youtube.com). Athena intelligently groups these messy variations together into a single canonical row so your citation metrics aren’t artificially split. Clicking the arrow lets you see the raw, exact links the AI actually output.
  • What does “N/A” mean in the Mention columns? “N/A” means Athena attempted to read the live webpage to check for your brand or competitors, but couldn’t access the content. This typically happens if the website blocks scrapers, returns an error, or requires a login. You can click the N/A badge to try rescanning the page.
  • Where did the general “Competitors” filter go? On this specific drill-down page, the general “Competitors” response filter is hidden from the top bar. This is intentional: applying it would accidentally hide all the legitimate “N/A” (scrape failed) rows from the URL table. You should use the “Source Mentions Competitor” filter instead.
  • Why can’t I click the Rescan button? Rescanning URLs requires specific feature access on your subscription plan. If you lack the required permissions, the Rescan buttons will be visible but disabled.
  • Why did I get a popup about upgrading when I clicked Export? Data exports are a premium feature. If you are on a Free plan, clicking the export button will open a dialog prompting you to view available plans instead of downloading the file.