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app.athenahq.ai/sources

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Purpose

This page provides a deep dive into how a specific source domain (like forbes.com or youtube.com) is performing across AI models. When customers discover a highly influential domain on their main Sources page, they click through to this analytics view to dissect exactly which specific URLs, paths, or videos on that domain are driving citations. By breaking down a domain’s performance by URL and by the specific prompts that trigger them, marketers can pinpoint exactly what content AI models prefer from this source. For YouTube domains specifically, this page goes a step further, offering dedicated insights into which creators/channels are driving visibility and how often AI models are citing specific timestamps within those videos.

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What’s on the page

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Page Header

Shows the navigation path (Breadcrumb: “Sources / domain name”) with a back arrow to return to the main Sources list. The domain name itself is a clickable link that opens the external website in a new tab.

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Filter Bar

A contextual filter row that lets users narrow down all charts and tables. Customers can filter by Date Range, AI Models, Topics & Prompts, Locations, Personas, Prompt Tags, and Prompt Status. It also includes specific visibility filters:
  • Source Mentions Brand
  • Source Mentions Competitor

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Citation Rate Over Time

A vertical bar chart showing the percentage of AI responses that cited this domain over the selected date range. The X-axis represents the date, and the Y-axis represents the citation percentage. Hovering over a bar reveals a tooltip with the full date, the exact citation percentage, and the raw number of citations vs. total responses.

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YouTube Timestamp Graphics (YouTube domains only)

If the domain is youtube.com or youtu.be, the Citation Rate chart is replaced by two side-by-side charts on the “Timestamp Insights” tab:
  • Timestamped YouTube Citations by Model: A stacked bar chart showing how many YouTube citations from each AI model include a timestamp parameter (e.g., ?t=120) versus those that don’t. The tooltip shows per-model counts and the percentage with timestamps.
  • URLs with Timestamps: A donut chart illustrating the overall proportion of unique YouTube URLs that include timestamp parameters, with a legend showing percentages and absolute URL counts.

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Tab Navigation

Switches the data table view. Standard domains have two tabs: URL Breakdown and Prompt Breakdown. YouTube domains feature two additional tabs: Creator Breakdown and Timestamp Insights.

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Export Button

A download icon button in the top right of the tab section. It opens an export dialog tailored to whichever tab is currently active.

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URL Breakdown Table

An infinite-scrolling table listing every specific URL path under this domain.
  • (checkbox): Row selection checkbox for bulk rescan operations.
  • URL: The specific URL path under the root domain. For YouTube, this attempts to show the actual video title. Clicking the path drills down into analytics for that specific URL. An external link icon opens the URL in a new tab.
  • Source Mentions Brand: Indicates if the scraped page mentions the customer’s brand (Yes / No). If the page couldn’t be scraped, it shows “N/A”. Tooltip: “Whether your brand is mentioned in sources from this URL”
  • Source Mentions Competitor: Shows logos of competitors mentioned on the page content. N/A if the scrape failed. Tooltip: “Competitors mentioned in sources from this URL”
  • First Seen: The date this URL was first observed as a citation source.
  • Citation %: The percentage of all AI responses (across the date range) that cited this specific URL.
  • Domain %: This URL’s share of citations specifically within this root domain.
  • Citations: The raw count of AI responses that cited this URL.
  • (Actions): A three-dot menu per row containing a Rescan option.

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URL Breakdown Bulk Editor

A floating command bar that appears at the bottom of the screen as soon as one or more URL rows are checked. It displays the count of selected URLs and offers actions to “Rescan” or “Clear” the selection.

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Prompt Breakdown Table

A hierarchical table showing which prompts are driving citations for this domain, grouped by Topic.
  • Prompt: The prompt text, indented under its parent topic. The parent topic row displays the topic name and a badge with the prompt count. Clicking the chevron or the topic row expands/collapses the group.
  • Tags: Displays prompt type badges (Branded/Non-branded) and any custom tags. If no tags are set, a “Set tags” button is visible.
  • Citation %: The percentage of responses to this prompt that cited the domain. Values are color-coded (indigo ≥20%, purple ≥10%, orange <10%).
  • Citations: The raw count of responses to this prompt that cited the domain.

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Creator Breakdown Table (YouTube domains only)

A hierarchical table grouping YouTube videos by the creator or channel.
  • Creator: The channel name, linked out to the creator’s actual YouTube channel. A chevron expands the row to reveal individual videos.
  • Total Citations: Tooltip: “Total number of citations across all videos from this creator”. The sum of citation counts across all videos from this creator.
  • Avg Citation %: Tooltip: “Average citation percentage across all videos”. The average citation rate for this creator’s content.
  • Videos: The number of YouTube videos from this creator currently in the dataset.
When a Creator row is expanded, a sub-table appears showing:
  • Video: The video title (linked to YouTube) alongside a View Analytics icon.
  • Citations: The raw citation count for that specific video.
  • Citation %: The citation percentage for that specific video.
  • First Seen: The date this video URL was first observed.

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Timestamp Insights Table (YouTube domains only)

A flat table listing individual YouTube timestamp links.
  • YouTube title: The title of the video. Clicking the title drills down to analytics; the external link icon opens YouTube.
  • Prompt: The specific prompt text that triggered this timestamped citation.
  • Timestamp: The exact time parameter extracted from the URL (e.g., t=123).
  • Citations: The number of times this specific timestamped URL was cited.
  • Citation %: The percentage of responses citing this timestamped URL.

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What you can do here

  • Filter Data: Use the top filter bar to narrow down the entire page’s charts and tables by specific dates, models, or topics.
  • Export Data: Click the download icon in the tab navigation bar to export a CSV of the active tab. An export dialog will appear allowing you to select a row limit, choose a quick-select amount (100, 500, 1000), or export all available data.
  • Load More Rows: Scroll to the bottom of the URL Breakdown or Timestamp Insights tables and click “Load More” to fetch the next batch of rows.
  • Rescan a Single URL: Click the three-dot ⋯ action menu on a specific URL row and select Rescan to immediately re-scrape the page for brand and competitor mentions.
  • Bulk Rescan URLs: Select multiple rows using the checkboxes on the left side of the URL Breakdown table. In the floating command bar that appears, click Rescan (or press the R key) to queue them all up.
  • Clear Selection: In the bulk command bar, click Clear (or press Escape) to deselect all chosen URL rows.
  • Expand/Collapse Groups: In the Prompt Breakdown or Creator Breakdown tables, click the chevron next to a Topic or Creator row to view the nested items. Click the chevron in the column header to expand/collapse all groups at once.
  • Set Prompt Tags: In the Prompt Breakdown table, click “Set tags” (or click existing tag badges) to open a modal where you can re-classify the prompt type or apply custom tags.
  • View Per-URL Analytics (Drilldowns):
    • Clicking any URL row (or the small bar-chart icon that appears on hover) in the URL Breakdown table takes you to /sources/analytics/... to see deep response-level data for that URL.
    • Clicking a video row in the expanded Creator Breakdown table takes you to the URL analytics page for that video.
    • Clicking a row in the Timestamp Insights table takes you to the URL analytics page for that timestamped link.
  • Navigate Externally: Click the domain name in the page header, or the external arrow icons next to URLs, to open those actual web pages in a new browser tab.

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Data shown

The information here is built from AI response data collected for the active website over your selected date ranges. The “Mentions Brand” and “Mentions Competitor” columns are powered by our own source-scraping bots that visit the cited URLs to detect text and logos matching the brands and tracked competitors you have configured. For YouTube domains, video metadata (like the video title, the channel name, and creator profile links) is fetched directly from YouTube and cached in our database.

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Common workflows

Investigate which URLs from a domain are most cited
  1. Navigate to the main Sources page and click on a high-performing domain row.
  2. Land on this Source Domain Analytics page with the URL Breakdown tab active.
  3. Apply date range and AI model filters to narrow the scope if needed.
  4. Sort the URL Breakdown table by Citations or Citation % to bring the top pages to the top.
  5. Click a specific URL row to drill into its per-URL analytics and see exactly which responses generated the citations.
Understand which prompts drive citations for this domain
  1. Click the “Prompt Breakdown” tab.
  2. Review the topic groups, and click the chevrons to expand them to see individual prompts.
  3. Sort the table by Citation % to find the highest-performing prompts for this domain.
  4. Click any tag badges to open the editor and update prompt classifications.
Export URL data for offline analysis
  1. Ensure the URL Breakdown tab is active.
  2. Click the download icon button in the tab bar.
  3. In the export dialog, adjust the row limit using the +/- buttons or quick-select options (e.g., 500, 1000).
  4. Click Export to download the CSV file.
Bulk rescan URLs for updated brand mention data
  1. On the URL Breakdown tab, check the boxes next to individual rows, or use the master checkbox in the header to select all visible rows.
  2. The bulk command bar will pop up at the bottom of the screen.
  3. Click “Rescan” (or press the R key on your keyboard).
  4. Wait for the toast confirmation. The table will update with fresh scrape data shortly.
Analyze YouTube timestamp patterns (YouTube domains only)
  1. Navigate to a youtube.com domain analytics page.
  2. Click the “Timestamp Insights” tab.
  3. Review the stacked bar chart to see how frequently different AI models use timestamps, and the donut chart for overall timestamp coverage.
  4. Scroll through the Timestamp Insights table below to identify which specific prompts are triggering which timestamps.
  5. Click the export button to download this timestamp data for further analysis.

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Empty, loading, and error states

  • Empty: If no data exists for your active filters, the charts will display “No citation data available”. The tables will show specific empty messages depending on the tab: “No citation data found for this period” (URL Breakdown), “No prompt data found for this period” (Prompt Breakdown), “No YouTube videos found for this source” (Creator Breakdown), or “No timestamped YouTube sources found” (Timestamp Insights).
  • Loading: Sections display an animated spinner while data is fetching. For YouTube videos specifically, titles load asynchronously and will display a shimmering skeleton placeholder while fetching.
  • Error: Backend API errors are swallowed silently by the interface and treated as empty data. No explicit red error banners are shown to the user if a table fails to load.
  • Links to:
    • Per-URL Analytics pages (/sources/analytics/[url]).
    • External domains in a new tab.
    • External YouTube video and YouTube channel pages.

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Common support questions

Why does it say N/A for brand or competitor mentions? An “N/A” badge means our scraper bot could not read the page (it may have been blocked by a firewall, required a login, or timed out), so we cannot confirm if the brand is present or not. You can click the N/A badge to retry the scrape, or use the Rescan action. Why can’t I select more than 100 URLs to rescan? Bulk rescanning is strictly capped at 100 URLs at a time to prevent system overload. If you select more than 100 rows, a warning toast will appear and the selection won’t update. Why is the Creator tab missing? The Creator Breakdown and Timestamp Insights tabs are highly specific to video platforms and currently only appear when viewing youtube.com or youtu.be domains. What does “Domain %” mean in the URL Breakdown table? Domain % shows that specific URL’s share of citations relative only to other URLs on this same domain. It does not represent its share across all domains on the internet. Why is the Prompt Breakdown table empty when I change the date range? The Prompt Breakdown tab requires both a start date and an end date to function. If you clear one side of the date range, the data will not load.