Sources

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Purpose

The Sources page allows customers to see exactly which websites, competitor blogs, or social media platforms AI models are citing when answering their tracked prompts. It acts as a backlink and citation analysis tool tailored specifically for Generative Engine Optimization (GEO). By browsing this page, marketers can identify which domains hold the most influence over AI answers in their industry. This helps them uncover prime targets for PR outreach, affiliate partnerships, and content syndication, as well as monitor exactly what competitors and third-party reviewers are saying about their brand.

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What’s on the page

Page header
Displays the page title alongside a small info icon ((i)) that launches an interactive walkthrough of the page. On desktop, it includes two sets of tab switchers: Domain vs. Page, and All vs. Social. Social platform chip bar
Visible only when the Social tab is selected. This row of buttons lets customers filter the table down to a single social platform (like YouTube, Reddit, X, Facebook, LinkedIn, etc.). It includes a More (N) / Less toggle to show or hide platforms that currently have no data for the selected filters. Filter bar & Saved views
A comprehensive row of dropdowns to narrow the visible citation data. Customers can filter by AI models, specific prompts, date ranges, competitors, personas, locations, and source types. Customers can also save their current filter combinations using the saved views controls. Bulk action command bar
Appears floating at the bottom of the screen when one or more rows are selected (only available in the Page tab). It provides bulk actions to assign source types, trigger rescans, or clear the selection. Sources data table
The main spreadsheet-style view containing the citation data. It can group data by top-level domains or show specific page URLs. Columns include:

• Name / URL: The domain (in Domain mode) or full page URL (in Page mode) that was cited by an AI model. Includes a favicon and badges indicating the source type.
• Spark: An inline sparkline chart showing the daily citation and mention trend over the selected date range. (Domain mode only).
• Type: Badges classifying the source as owned, competitor, partner, or third-party, along with any custom tags the customer has applied.
• Citation %: The percentage of AI responses within the current filters that cited this specific domain or URL. The tooltip reads “citation %”.
• Responses Influenced: The raw number (and percentage) of tracked responses this source affected. The tooltip reads “responses influenced”.
• Estimated Impressions: The estimated volume of impressions captured via this source’s citations. The tooltip reads “impressions captured”.
• Mentions: The number of times the customer’s brand was actively mentioned in responses citing this URL. (Page mode only).
• Competitors Mentioned: Lists which specific competitors, if any, were mentioned alongside this cited source. (Page mode only).
• Brand Mention %: The percentage of citing responses that actively mentioned the customer’s brand. (Domain mode only).
• Competitor Mention %: The percentage of citing responses that actively mentioned a competitor. (Domain mode only).
• URLs: The number of distinct URLs belonging to this domain that were cited by AI models. The tooltip reads “URLs”. (Domain mode only).
• First Seen: The date this URL was first observed as a citation. The tooltip reads “first seen”. (Hidden by default, Page mode only).
• Rescan: An icon button used to trigger a fresh scan of this specific URL’s content. (Page mode only).

Source Detail Drilldown
Clicking on a domain or URL name in the table opens a slide-in drawer on the right side of the screen. This drawer displays deeper analytics for the selected source, including breadcrumb navigation to move between the domain-level overview and specific URL-level details without leaving the page.

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What you can do here

• Start tour: Clicking the info icon in the header launches an interactive walkthrough highlighting the tabs, table, and filters.
• Switch views: Click Domain or Page to toggle how citations are grouped. Click All or Social to isolate social media networks.
• Filter by social network: In the Social tab, click a platform chip (e.g., YouTube, Reddit, X) to view only citations from that network. Click More to see networks with no current data.
• Filter data: Use the filter bar to isolate citations from specific AI models, date ranges, competitors, or prompts.
• Sort and resize columns: Click any column header with sort arrows to sort the table ascending or descending. Click and drag the invisible handle between column headers to resize them, or double-click to auto-fit the column to its widest content.
• Open source in new tab: Cmd/ctrl-click on a domain/URL name or the inline analytics icon to open the detailed source analytics page in a new browser tab.
• Manage Columns: Click the Columns button (the view options popover) to hide, show, or drag-and-drop reorder the table columns.
• Export data: Click the Export button in the table toolbar (or via a row’s overflow menu) to open the Export dialog. Here, you can adjust the row count using the + / - stepper or quick-select buttons (1000, 5000, All), then click Export to download a CSV. Note: If a customer is on a free plan, clicking Export will instead open an upgrade dialog.
• Select rows: In Page mode, click the checkbox on any row to select it. Shift-click to select a large block of rows at once.
• Bulk Assign Type: With rows selected, click Assign Type in the bulk action bar to open a dialog where you can override the source classification (owned, competitor, third-party, partner) for all selected URLs.
• Bulk Rescan: With rows selected, click Rescan to queue a fresh content scrape for the chosen URLs.
• Clear selection: Click Clear in the bulk action bar to deselect all rows.
• Single-row Rescan: Click the rescan icon in the Rescan column to refresh that individual URL’s content.
• Edit single source type: Click the three-dot kebab menu on a row to open the types menu and override the source’s classification or manage custom tags.
• Expand domain row: Click the chevron on a domain row (Domain mode) to expand it and view the specific subdomains or URLs driving its metrics.
• Navigate the detail drawer: When the slide-in drawer is open, click the breadcrumbs (domain / path / query) at the top to navigate up or down the URL hierarchy. Press Esc or click outside to close the drawer.

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Data shown

The data displayed on this page is compiled by aggregating AI model responses to the customer’s tracked prompts. It counts every time a domain or URL is cited as a source by an AI model. The sparklines and metrics update dynamically based on the active date range and applied filters. Overrides (like marking a third-party site as a “partner”) are drawn from the customer’s specific workspace settings.

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Common workflows

Investigating top-citing domains for the brand

1. Ensure the Domain tab and All tab are selected in the header.
2. Adjust the date range and select specific models or competitors in the filter bar.
3. Click the Citation % or Responses Influenced column header to sort the highest-impact domains to the top.
4. Click a domain name to slide open its detail drawer for deeper insights, or cmd/ctrl-click to open the full domain report in a new tab.

Bulk-classifying and rescanning URLs

1. Switch the header toggle to the Page tab to view individual URLs.
2. Use the search box or filters to locate a specific batch of URLs (e.g., untagged blog posts).
3. Click the checkbox on the first URL, then shift-click the checkbox on the last URL to select the entire range.
4. In the floating bulk action bar at the bottom, click Assign Type to categorize them, or Rescan to refresh their content.
5. Click Clear when finished.

Reviewing social media citations

1. Click the Social tab in the top right of the page header.
2. Click a specific platform chip (like YouTube or Reddit) to isolate citations from that network.
3. Review the filtered URLs in the table below to see which specific posts or videos AI models are linking to.
4. If a platform is missing, click More to view disabled chips for platforms that currently have no citations matching the active filters.

Exporting a CSV of source data

1. Set the desired table grouping (Domain or Page) and apply any necessary filters.
2. Click the Export button located in the table’s top right toolbar.
3. In the dialog, use the stepper or the quick-select buttons to choose how many rows to include.
4. Click Export and wait for the download-progress toast notification to complete.

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Empty, loading, and error states

• Loading: An animated loader appears while the workspace, filters, or initial data are fetched. Skeleton placeholder rows are shown when scrolling down to fetch the next page of results.
• Empty: If no sources match the active filters, search query, or selected social platform, the table renders empty.
• Error: Toast notifications will appear in the bottom corner if a CSV export, bulk rescan, or bulk tag assignment fails. If the social availability check fails, the social platform chips will silently default to showing no data.

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Linked from / links to

Linked from:

• The Sources link in the left-hand main navigation sidebar.
• Product tour deep links (e.g., onboarding flows).
• Drill-down links from citation visualization charts (Sankey diagrams) on other analytics pages.

Links to:

• The in-page Source detail drawer (which slides in over the table).
• Dedicated Domain and Source Analytics pages (opened in a new tab via cmd/ctrl-click).
• CSV file downloads.
• The subscription upgrade dialog (if a free-plan customer attempts to export).

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Common support questions

Why can’t I see the “Competitors Mentioned” column? That column (along with “Mentions” and certain filters) is only available when the table is grouped by Page. If you are on the Domain tab, switch to the Page tab to see URL-specific mention data. Why is the Export button not downloading a file? Data exports are a premium feature. If you are on a free plan, clicking Export will safely intercept the action and open a dialog inviting you to view paid plans instead. Why are some social platforms grayed out? Social platforms are grayed out and hidden behind the More button if AI models haven’t cited them for any of your tracked prompts within your currently selected date range and filters. Why is the Rescan button disabled? Rescanning requires specific workspace permissions. If you are a viewer or lack the required role, the rescan icons and bulk rescan actions will be visible but disabled. Rescans are also disabled if a scan is already actively pending for those URLs. I selected “X” but I want to see Twitter links too. Do I need to search twice? No. The system automatically treats x.com and twitter.com as the exact same platform. Selecting either chip will pull in citations for both domain variants.