Sources

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Purpose

The Sources page is where marketers go to see every website that AI models cite when answering questions about their brand and category. Whenever an AI engine like ChatGPT, Perplexity, Gemini, AI Overviews, Copilot, Claude, AI Mode, Grok, or DeepSeek produces a response to one of your tracked prompts, Athena captures the URLs those engines used as sources. This page rolls all of that citation data up so you can see which domains and which individual pages are influencing AI answers about you and your competitors. It is the customer’s main jumping-off point for two big questions: “Which third-party publishers, communities, and partner sites should I be pitching, contributing to, or partnering with so that AI models pick me up?” and “Which of my own pages are already working, and which competitor pages are stealing share?” From here customers drill into per-domain and per-URL analytics, run a fresh scan of a page, change how a source is classified, and export everything for offline analysis. It sits one click below Olympus in the workflow: Olympus tells you how you’re doing, Sources tells you where the citations are coming from, and the per-source detail pages tell you exactly which prompts and which pages on those domains are driving the citations.

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What’s on the page

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Page header

The top of the page shows the “Sources” title with a small info button next to it that launches a guided product tour of the page. To the right of the title sit two tab switchers:

• Domain / Page: controls how the table is grouped. Domain view rolls every cited URL up to its root domain; Page view lists every individual URL.
• All / Social: controls which kind of sources are in the table. All shows everything; Social filters down to citations from social platforms.

Both tab choices are saved in the URL so back/forward navigation and link sharing work correctly.

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Social platform filter bar (Social tab only)

When the Social tab is active, a row of platform pills appears just under the header. Each pill is a logo plus the platform name: YouTube, Reddit, X (also matches Twitter), Facebook, Instagram, LinkedIn, TikTok, Pinterest, Discord, Twitch, Threads, Snapchat, Tumblr, Quora, Substack. Clicking a pill filters the table to citations only from that platform. The “All” pill clears the platform filter. If one or more of those platforms have no citations under the current filters, they’re hidden behind a More (N) button. Clicking More expands the bar to show the hidden platforms as greyed-out, non-clickable pills (with a “No data for current filters” tooltip on hover). A Less button collapses them back.

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Filter row

A persistent filter row sits above the table. It contains the page’s date range, model selector, prompts, topics/prompt tags, prompt status, competitors, personas, locations, mentioned filter, competitors-mentioned filter, source tag filter, an inline search box, and saved view controls. Filters are page-aware: clearing them resets only filters relevant to Sources. The Source Tag filter supports two operators: “is any of” and “is all of,” so you can find domains that carry any of a set of tags or only those that carry every selected tag. The inline search box does a debounced text search over the domain name (Domain view) or URL (Page view).

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Sources table

The main element on the page is a spreadsheet-style table with infinite scroll. Rows are sorted by Citation % descending by default. Sort state is remembered between sessions. Column widths can be dragged, double-clicked to auto-fit, and a Columns popover lets you reorder and hide columns; both layout choices are saved per view. Domain view columns:

• Domain: the root domain with favicon, color-coded by source type (indigo = owned, orange = competitor, violet = partner, purple = third-party).
• Trend Sparkline: small inline line chart of citation count over the selected date range, colored by source type.
• Type: color-coded badges showing how the domain is classified (owned / competitor / partner / third-party) plus any custom source tags. Tooltip text: source type badges indicating whether the domain is owned, a competitor, a partner, or a third-party source.
• Citation %: percentage of AI responses in the current filter that cite at least one URL from this domain.
• Responses Influenced: number of distinct AI responses that include at least one URL from this domain.
• Brand Mention %: of the responses that cite this domain, the percentage that also mention your brand.
• Competitor Mention %: of the responses that cite this domain, the percentage that mention at least one tracked competitor.
• URLs: number of distinct page URLs from this domain that have been cited.
• Impressions Captured: estimated number of end-user impressions captured through AI citations of this domain.

Page (URL) view columns:

• URL: full normalized URL of the cited page, color-coded by source type.
• Trend Sparkline: citation trend over the selected date range.
• Type: source type badge(s).
• Citation %: percentage of AI responses that cite this specific URL.
• Responses Influenced: distinct AI responses citing this URL.
• Impressions Captured: estimated impressions captured through citations of this URL.
• Mentions: raw count of times this URL appeared in AI responses.
• Competitors Mentioned: competitor logos for any competitors mentioned in responses that also cite this URL.
• First Seen: date this URL was first cited (hidden by default).
• Rescan: per-row button that triggers a fresh scan of the URL to refresh mention/competitor data. The column header itself is also a button that opens the Bulk Rescan dialog.

Page view rows additionally have a selection checkbox at the left, which enables the bulk editor.

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Bulk editor command bar (Page view)

When one or more URL rows are checked, a floating command bar appears at the bottom of the screen showing how many URLs are selected and three commands:

• Assign Type (t): opens the Bulk Assign Source Tags dialog to set source type on all selected URLs at once.
• Rescan (r): triggers a fresh scan on every selected URL.
• Clear (Esc): deselects all rows and hides the bar.

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Source detail drawer

Clicking any row opens a slide-in drawer with detailed analytics. See “Drilldowns” below.

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What you can do here

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Top-level switches

• Start tour: info icon next to the title launches the Sources guided product tour.
• Domain / Page tab: switches between domain-grouped and per-URL views.
• All / Social tab: restricts the table to social platform sources.
• Social platform pill: filters Social view to a single platform; click again or click “All” to clear.
• More (N) / Less: expands or collapses the unavailable-platform pills inside the Social bar.

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Filters and views

• Adjust any filter in the filter row (date, models, prompts, topics, competitors, personas, locations, mentioned, source tag, search). All metrics and the row set recompute.
• Saved Views menu: save the current filter combination, load a saved view, or delete a saved view (destructive; confirmation is part of the dropdown flow).
• Reset filters: restores defaults.
• Column header click: toggles ascending/descending sort.
• Column resize handle drag: resizes a column. Double-clicking auto-fits to content.
• Columns button: opens a popover where you can toggle visibility and drag to reorder columns.

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Export

• Download icon button in the toolbar (top-right of the table) opens the Export dialog. In Domain view this is “Export Sources”; in Page view it is “Export URL Breakdown.”
  • Use the − and + buttons to step the row count by 1,000 (or 100 in some URL-export flows).
  • Quick select buttons jump to 1,000 / 5,000 / All (Domain) or 100 / 500 / 1,000 (URL).
  • Reset to 1,000 link sets the limit back to 1,000.
  • Export all (N) link sets the limit to every available row.
  • Export button starts the download. A progress toast counts rows as it goes; the CSV downloads when finished.

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Per-row actions

• Click a row: opens the source detail drawer.
• Cmd/Ctrl + click a row: opens the source detail page in a new browser tab.
• Analytics bar-chart icon on the row: opens the URL-level analytics drawer (or new tab on Cmd/Ctrl + click).
• Rescan icon (Page view): re-fetches that URL so mention and competitor data are refreshed.
• Row checkbox (Page view): selects the row for bulk actions.

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Bulk actions (Page view, after selecting rows)

These live in the floating command bar at the bottom of the screen: there is no kebab menu for them. Keyboard shortcuts in parentheses.

• Assign Type (t): bulk-assign a source type / tag to every selected URL.
• Rescan (r): rescan every selected URL.
• Clear (Esc): clears the selection.

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Bulk rescan dialog

Clicking the Rescan column header in Page view opens a dialog where you can pick which subset of URLs to rescan: All, Never scanned, Not mentioned, or No competitors. The dialog shows the count for each option before you confirm.

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Source tags drawer

A Source Tags drawer is available from the page and lets you manage the set of source tags that exist on the account.

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Source detail drawer actions

From inside the drawer:

• Back / breadcrumb navigation: moves up the drawer history (e.g. from a URL drawer up to its domain drawer).
• Domain breadcrumb click: drills up to the domain-level drawer from a URL-level drawer.
• Path breadcrumb click: drills up to that path segment.
• Clear URL Param: only appears when the URL-level drawer is filtered by a query-string or fragment suffix; removes that suffix filter.
• Export button inside the drawer: opens the export dialog for the current detail context (URL breakdown, prompt breakdown, creator breakdown, or timestamp insights).

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Data shown

Everything on this page is derived from AI model responses Athena collected for your tracked prompts on the active website. Specifically:

• AI model responses across ChatGPT, Perplexity, Gemini, AI Overviews, Copilot, Claude, AI Mode, Grok, and DeepSeek for your prompts.
• The source URLs the AI engines cited in those responses.
• Source type classifications (owned, competitor, partner, third-party), including any manual overrides you’ve set.
• Source tags you have assigned to domains or URLs.
• Your affiliate domain list (used to classify partner sources).
• Your competitor domain list.
• Daily citation counts per domain over the selected date range, used to draw the sparklines.
• Social platform availability is derived from the same response dataset, so a platform pill only lights up if your prompts have actually generated citations to that platform under the current filters.

Date range, model, prompt, persona, location, competitor, source tag, mentioned, and search filters narrow the dataset that every metric and row is computed from.

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Common workflows

Find top third-party sources to pursue for partnership

1. Open the Sources page (default: All tab, Domain view).
2. Keep sort on Citation % descending.
3. Look at the Type column for purple (third-party) domains with high citation rates.
4. Click a domain to open its drawer.
5. Review URL Breakdown and Prompt Breakdown tabs to see which prompts and pages drive the citations.
6. Note the domain for outreach.

Identify owned pages that are under-performing

1. Switch to Page view.
2. Filter Source Tag = Owned and optionally set Mentioned = Yes.
3. Sort by Citation % descending.
4. Spot owned URLs with low citation % compared to competitor or third-party URLs.
5. Click into a URL to see which prompts cite it and which competitors get mentioned alongside it.

Export everything to CSV

1. Apply the date range and model filters you care about.
2. Click the download icon in the toolbar.
3. Choose a row count using the +/− buttons or quick-select chips.
4. Click Export and watch the progress toast.

Rescan a batch of never-scanned URLs

1. Switch to Page view.
2. Click the Rescan column header icon to open the Bulk Rescan dialog.
3. Pick “Never scanned” and confirm.
4. Wait for the toast: results appear after about a minute.

Analyse social citations by platform

1. Click the Social tab.
2. Pick a platform pill (e.g. YouTube).
3. Review citation % and responses influenced for URLs on that platform.
4. Click a URL to see the prompts and competitors associated with it.

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Empty, loading, and error states

• Loading, while the website, filter list, or source data is loading, an animated loader is shown. Pagination fetches render skeleton rows underneath the existing data.
• Empty, if no AI responses have cited any sources under the current filters, the table simply shows no rows. In the Social tab, platforms that have no citations under the current filters appear as greyed-out, non-clickable pills with a “No data for current filters” tooltip.
• Errors: failed rescan or bulk rescan calls surface as toast notifications (“Failed to start bulk rescan,” etc.). Other transient failures are handled by the data layer and re-tried automatically; there is no full-page error screen.

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Linked from / links to

Linked from

• The Sources item in the main left sidebar.
• The onboarding product tour (the Sources step links to this page).
• Direct URL.

Links to

• The domain detail page (drilldown from a domain row; also opens in a new tab on Cmd/Ctrl + click).
• The URL analytics page (drilldown from a URL row; also opens in a new tab on Cmd/Ctrl + click).
• The billing/plans screen when a customer without Social access tries to use the Social tab.

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Drilldowns

Clicking any row opens a slide-in detail drawer. Cmd/Ctrl + click opens the same content as a full page in a new tab. Domain row → Domain detail drawer The drawer shows analytics for the selected root domain:

• A Citation Rate Over Time line chart (percent of responses citing this domain over the date range).
• A URL Breakdown tab listing every cited URL on the domain with its own citation metrics.
• A Prompt Breakdown tab listing the prompts driving citations to this domain, with mention count and topic.
• For YouTube domains, a Creator Breakdown tab grouping cited videos by creator.
• For YouTube watch URLs, a Timestamp Insights tab showing per-model and overall timestamp distribution charts plus a list of timestamped citations.
• An Export button for whichever tab is active.

Clicking a row inside the URL Breakdown tab opens the URL-level drawer. URL row → URL analytics drawer The drawer shows analytics for a single URL:

• A Citation Rate Over Time line chart.
• A Responses table listing every AI response that cites this URL, with columns for Date, Model, Mentioned, Competitors Mentioned, Sources, Cited, Attributed Citation, Market Position, Sentiment, Prompt Type, Prompt, Prompt Variation, Attributes, Locations (when location offering is on), and Response. Tooltips on these columns clarify their meaning (e.g. Mentioned = whether your brand was mentioned in that response).
• A URL Parameters & Fragments table aggregating how many responses cited each query-string or fragment variant of this URL, with response count and percentage columns. Clicking a row filters the page to that suffix and toggles a “Clear URL Param” affordance.
• For YouTube watch URLs, the same Creator Breakdown and Timestamp Insights tabs as the domain drawer, plus their own export dialogs.

Breadcrumbs at the top of the URL drawer let you drill up to the parent domain or up the path one segment at a time.

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Common support questions

“What does Citation % mean?” The percentage of AI responses in your current filter that cite at least one URL from this domain (Domain view) or this specific URL (Page view). “Why does my Domain view show different numbers than Page view?” Domain view rolls every cited URL from a domain up into a single row, so its Citation % counts a response if any URL on the domain was cited. Page view counts each URL separately, so the numbers will be smaller for individual pages. “I don’t see the Social tab.” The Social tab is part of a plan feature. If your subscription doesn’t include the social tab feature, the tab is hidden. Contact billing if you need it enabled. “What’s the difference between Brand Mention % and Competitor Mention %?” Both are computed only over the responses that cite this domain. Brand Mention % is the share of those responses that also mention your brand; Competitor Mention % is the share that mention any of your tracked competitors. “Where is the Export button?” The download icon in the toolbar to the right of the Columns button. It changes label between “Export Sources” (Domain view) and “Export URL Breakdown” (Page view). “Where can I bulk-change the source type on a bunch of URLs?” Switch to Page view, tick the checkboxes next to the URLs you want to update, then click Assign Type in the floating command bar at the bottom of the screen. “Why are some platform pills greyed out in the Social tab?” Those platforms have no citations under your current filters. They appear behind the “More (N)” button and are not clickable. “How do I get back to a previous source after drilling in?” Use the breadcrumbs at the top of the drawer: click the domain to return to the domain drawer, click a path segment to return to that URL level.