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app.athenahq.ai/content/social

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Purpose

The Social page surfaces every social-platform URL. YouTube videos, Reddit threads, X / Twitter posts, LinkedIn articles, TikTok clips, and so on, that AI models cited when answering prompts about your brand. It is the social-specific lens onto your wider Sources data: same underlying citation database, filtered down to known social domains and grouped by individual URL rather than by root domain. Marketers use this page to find which specific social posts, videos, or community threads are driving AI mentions of their brand, to spot rising or falling social influence over time, and to identify pieces of social content that mention competitors but not them. From here they can jump into per-URL analytics, rescan a URL to refresh its mention status, or export a CSV for outreach and reporting workflows. Note: the direct path /content/social is a server-side redirect: customers actually land on the Sources page with the Social tab and “group by page” preselected. The UI documented here renders at that redirected URL.

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What’s on the page

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Filter bar

Sticky bar across the top of the content area containing:
  • Saved views dropdown for storing and restoring named filter combinations.
  • Standard filter chips: Date Range, Models, Prompts, Personas, Locations, Source Tag, plus an + Add filter option for less-common filters.
  • Search URLs text input (debounced ~300 ms) for narrowing the table to URLs matching a substring.
  • Clear All button appears when any non-default filter is active.

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Platform filter buttons

A wrapping row of pill-shaped toggle buttons just above the table. The first pill is All; each subsequent pill corresponds to one social platform (YouTube, Reddit, X, Facebook, Instagram, LinkedIn, TikTok, Pinterest, Discord, Twitch, Threads, Snapchat, Tumblr, Quora, Substack). Clicking a pill filters the table to URLs whose domain matches that platform; clicking the already-selected pill (or clicking All) clears the platform filter. X and twitter.com are deduplicated to a single “X” pill: selecting it includes URLs from both x.com and twitter.com.

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Social URLs Table

Virtualized, sortable, paginated table listing every social-platform URL that cited the tracked website. Rows are grouped by normalized URL. Infinite scroll loads more rows as the user nears the bottom. Columns (each can be hidden or reordered via the Columns control):
  • URL. The normalized URL of the social post or page. Shows a favicon (color-ringed by source type), the truncated URL text, and two icons that appear on row hover: an external-link arrow and a bar-chart icon for analytics. Domain is not sortable; URL is sortable.
  • Trend. A small sparkline chart of citation-percentage trend over the active date range for this URL. While sparklines are still loading, a skeleton placeholder is shown. If the URL has only a single data point, the sparkline appears blurred at 30% opacity with a tooltip: “Limited data - trend will show once more data is collected.” Not sortable.
  • Citation %. Percentage of responses with citations from this URL. Tooltip on the header: “Percentage of responses with citations from this domain.” The cell shows the value rounded to two decimals; hovering reveals a tooltip with six-decimal precision and the raw citation count. Sortable.
  • Monthly Impressions. Estimated monthly impressions for this URL. Header tooltip: “Citation % * Estimated Prompt Volume.” Sortable.
  • Citations. Raw count of times this URL appeared as a citation in simulated AI responses. Header tooltip: “Number of times this domain was cited in simulated responses.” Cell tooltip: “Number of citations in simulated responses.” Sortable.
  • First Seen. Date this URL first appeared as a citation. Header tooltip: “Domain’s first appearance in simulated responses.” Formatted as MM/DD/YY. Sortable.
  • Mentioned. Whether your brand was mentioned in the content at this URL. Header tooltip: “Whether you were mentioned in sources from this URL.” Renders as a Yes (indigo) or No (orange) badge. Sortable.
  • Competitors Mentioned. Logos of any tracked competitors also mentioned in the content. Header tooltip: “Competitors mentioned in sources from this URL.” Up to four competitor logos shown side-by-side, with a “+N” overflow indicator and tooltip listing the remaining competitors. Shows a “No” badge when none are mentioned. Not sortable.
  • Actions. Row-level kebab (⋯) menu containing the Rescan action.

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Drilldowns

  • External-link icon (per row, on hover) opens the social URL in a new browser tab.
  • Bar-chart icon / View Analytics (per row, on hover) navigates to the URL’s full analytics page at /sources/analytics/<encoded-url>. Holding ⌘ or Ctrl while clicking opens it in a new tab.
  • Type badges (per row) open the Edit Source Tags dialog where the user can change the source type (Owned / Competitor / Partner / Third-party) and assign custom tags for the underlying domain or URL.
  • Tags button opens the Source Tags drawer showing all custom tags with domain counts; users can create, edit, and delete tags here.
  • Columns button opens the Columns popover for toggling and reordering columns.
  • Download button opens the Export URLs dialog for CSV export.

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What you can do here

  • Filter by social platform: click any platform pill (YouTube, Reddit, X, etc.) to scope the table to that platform. Click All or the same pill again to clear.
  • Apply standard filters: date range, AI models, prompts, personas, locations, and source tags all narrow the table and recalculate citation metrics.
  • Search URLs: type into the Search URLs input (top right on desktop, inside the mobile filter row on small screens) to narrow rows by URL substring; debounced ~300 ms.
  • Saved views: load, save, update, and delete named combinations of filters from the Saved views dropdown.
  • Clear all filters: the Clear All link in the filter bar resets every filter to its default.
  • Sort columns: click any sortable header to sort ascending/descending. The active sort is persisted across navigations.
  • Customize columns: click Columns in the top-right toolbar to open a popover where columns can be toggled with checkboxes and reordered by dragging the grip handle. Preferences are saved per website.
  • Download CSV: click Download (in the desktop toolbar, or inside the ⋯ overflow menu on mobile) to open the Export URLs dialog. Choose a row count using the +/− stepper or quick-select presets (1,000 / 5,000 / 10,000 / All), then click Export. A progress toast tracks the export and the CSV downloads automatically. The export respects all active filters.
  • Open URL externally: hover a row and click the external-link icon to open the social post in a new tab.
  • View URL analytics: hover a row and click the bar-chart icon to drill into the URL’s full analytics page. ⌘/Ctrl-click opens it in a new tab.
  • Edit source type / tags: click the type badges on a row to open the Edit Source Tags dialog.
  • Rescan a URL: open the row kebab (⋯) menu and click Rescan. Athena re-fetches the live URL, updates the Mentioned and Competitors Mentioned values, and shows a toast indicating whether the data changed. While a rescan is in progress, the kebab is replaced with a spinner.

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Data shown

The table is populated from your tracked website’s citation data: every URL on a known social platform that one of Athena’s monitored AI models cited in a simulated response is grouped here by normalized URL. Citation %, Monthly Impressions, and Citations are computed across the responses that match the active filters (date range, models, prompts, personas, locations, source tags, etc.). The Mentioned column reflects whether your brand string appears in the content at that URL, and Competitors Mentioned reflects which of your tracked competitors appear there. Source-type badges come from your source-tag configuration. Sparklines are fetched separately per URL once the table loads.

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Common workflows

  1. Find your top-performing Reddit threads
    1. Open the Social page.
    2. Click the Reddit platform pill.
    3. Sort by Citation % descending.
    4. Click the bar-chart icon on a row to drill into that thread’s analytics.
  2. Export YouTube URLs that mention competitors
    1. Click the YouTube pill.
    2. Add a filter for Competitors Mentioned (via Add filter if needed) or simply sort by the Competitors Mentioned column.
    3. Click Download and choose a row count.
    4. Click Export and wait for the CSV toast.
  3. Refresh a URL’s mention status
    1. Locate the row.
    2. Hover to reveal the ⋯ kebab.
    3. Click Rescan. The Mentioned and Competitors Mentioned cells update in place, with a success or error toast.
  4. Tag a set of social domains as a custom “Influencer” type
    1. Click Tags to open the Source Tags drawer.
    2. Click Create a Type, name it (e.g. “Influencer”), pick a color, upload a CSV of domains or add them manually, click Create.
    3. Filter the table by Source Tag = Influencer to view only those URLs.
  5. Save a working filter combination
    1. Apply your filter set (e.g. Reddit + last 30 days + ChatGPT).
    2. Open the Saved views dropdown and choose Save view.
    3. Name the view and confirm: it now appears in the dropdown for later one-click loading.

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Empty, loading, and error states

  • Loading. Skeleton rows fill the table while the first page of data loads. Sparkline cells show a small skeleton until per-URL trend data arrives.
  • Empty. When no URLs match the active filters, the table simply has no rows; the filter bar and platform pills remain visible so the user can adjust the filters.
  • Errors. Failed rescans and failed exports produce toast notifications. The table continues to show the most recently loaded data; no full-page error screen is used here.
  • Linked from: the Sources section of the left sidebar; the main Sources page when switching to the Social tab; direct visits to /content/social (which redirect here automatically).
  • Links to: /sources/analytics/<url> for per-URL analytics; external social URLs (new tab); the Source Tags drawer; the Export URLs dialog; the Edit Source Tags dialog.

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Common support questions

  1. “What does ‘Citation %’ mean here?”. It is the percentage of simulated AI responses (within your active filters) that cited this specific URL. The header tooltip reads: Percentage of responses with citations from this domain.
  2. “What is ‘Monthly Impressions’?”. Citation % multiplied by Estimated Prompt Volume. Athena’s estimate of monthly impressions this URL drives through AI citations.
  3. “Why is the trend chart blurry on some rows?”. When only a single data point exists for a URL, Athena shows a blurred placeholder sparkline. Once more data accumulates the real trend will render.
  4. “X and Twitter: are they tracked separately?”. No. They share a single “X” platform pill, and selecting it filters by both x.com and twitter.com.
  5. “What does Rescan do?”. Athena fetches the live URL again and recomputes whether your brand and any tracked competitors are mentioned in its content. The row updates immediately if anything changed.
  6. “How do I export more than 1,000 rows?”. In the Export URLs dialog, use the + button or the 5,000 / 10,000 / All quick-select buttons. The export respects the current filter set.
  7. “My column order keeps resetting when I switch websites.”. Column visibility and order are saved per website. Each website has its own preferences in your browser’s local storage.