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app.athenahq.ai/pitch-workspace

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Purpose

The Pitch Workspace Report is a comprehensive, executive-ready dashboard that visualizes a brand’s visibility across AI search engines (like ChatGPT, Perplexity, and Gemini). Agencies and marketers use this page to instantly prove a brand’s current AI presence, identify gaps against competitors, and present concrete data on how AI models perceive their brand attributes. Because these reports are designed to be shared with clients or stakeholders, the page focuses heavily on top-level metrics, like Share of Voice and Mention Rates, while still allowing users to drill all the way down into individual AI responses to see exactly what the models said.

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What’s on the page

Page Header Displays the target brand’s logo and name. On the far right is a “Copy link” button used to share the report externally. Report Header Shows the title “AI search preview report,” the date the audit was run, and standard AthenaHQ branding. Metric Cards Four top-level statistics summarizing the audit. Signed-in users can drag and drop these to reorder them:
  • Share of Voice: “The percentage of mentions your brand receives compared to all brands. Click for details.”
  • Brand mentions: “Percentage of AI responses that mention your brand. Click for details.”
  • Responses analyzed: “Total AI responses collected and analyzed for this report.”
  • Models tested: “AI models queried while building this report.”
Analysis Cards Below the metric cards are several detailed breakdown charts, which can also be rearranged via drag-and-drop:
  • Share of Voice: A pie or donut chart showing your brand’s share of the conversation versus tracked competitors.
  • AI model performance: A ranked bar list indicating how frequently each AI model (e.g., ChatGPT, Claude, AI Overview) recommended the brand.
  • Positive/Negative brand traits: Radar charts comparing how often specific positive or negative attributes were mentioned for your brand versus “All Competitors.” (These hide automatically if there is no data).
  • Top citation sources: A ranked list of the web domains that AI models cited most frequently when answering the audited prompts.
  • Competitive landscape: A ranked list comparing your brand against individual competitors, showing each brand’s total share of mentions.
Responses Table A searchable, infinitely scrolling list of every individual AI response collected during the audit.
  • Model: Which AI model produced this response (e.g., ChatGPT, Perplexity, DeepSeek), shown alongside its icon.
  • Mentioned: A simple “Yes” or “No” pill indicating if your brand was recommended.
  • Competitors Mentioned: Logos of competitor brands mentioned in the response. Hovering reveals their names. If many are mentioned, an overflow indicator (e.g., +2) appears.
  • Prompt: The specific prompt variation asked to the AI model.
  • Response: A truncated preview of the raw AI text. Search terms are highlighted in yellow.

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Drilldowns

  • Metric Info Dialogs: Clicking the small i (info) icon on the Share of Voice or Brand Mentions cards opens a popup explaining exactly what the metric means, how it is calculated, and why it matters.
  • Response Details Drawer: Clicking any row in the Responses table slides open a detailed drawer. This drawer contains:
    • Metadata: Date, Model, Prompt Type, Mentioned status, Market Position (rank), and Competitors Mentioned.
    • Prompt & Response: The base prompt, the specific variation used, and the full response text with highlighted mentions.
    • Citations: A list of cited sources.
    • SERP Data (AI Overviews only): If the response came from Google AI Overviews, collapsible sections appear showing the accompanying Organic Results, People Also Ask, and Related Searches from the search engine results page.

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What you can do here

  • Copy link: Click the button in the top right to instantly copy a public, shareable URL to your clipboard.
  • Reorder the report: Click and drag the grip icon in the top right corner of any metric card or analysis card to rearrange the layout. (Note: This is only available to logged-in users, not on the public shared link).
  • Search responses: Type into the search box above the Responses table to filter the list based on specific words in the prompt or the response text.
  • View response details: Click any row in the Responses table to open the details drawer.
  • Navigate between responses: While the Response Details drawer is open, use the Up and Down arrow buttons at the top of the drawer (or on your keyboard) to quickly step through the table without closing the drawer.
  • Load more responses: Scroll to the bottom of the Responses table to automatically load the next 50 responses, or click the “Load More” button if it appears.

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Data shown

The data on this page is a snapshot of AI responses collected for a specific “Pitch” configured by the user. It represents the AI landscape for the targeted brand against its specific competitors and attributes, based on the prompts provided when the pitch was created.

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Common workflows

Reviewing a new audit
  1. A user generates a new pitch report and lands on this page.
  2. They check the top-level Share of Voice and Brand Mention metrics.
  3. They review the AI Model Performance card to see which specific AI engines favor them or ignore them.
  4. They scan the radar charts to ensure the AI associates their brand with positive traits rather than negative ones.
Investigating AI behavior
  1. The user scrolls down to the Responses table.
  2. They type a competitor’s name or a specific product feature into the search box.
  3. They click on a resulting row to open the Response Details drawer.
  4. They read the full AI response and review the cited sources to understand why the AI answered the way it did.
Sharing with a client
  1. An agency user customizes the layout by dragging their strongest charts to the top row.
  2. They click “Copy link” in the top right corner.
  3. They email the copied link to their client, who can view the read-only dashboard without needing an AthenaHQ account.

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Empty, loading, and error states

  • Loading: While the pitch data is being fetched, the page displays a series of gray skeleton placeholders matching the shapes of the cards, charts, and table.
  • Empty: If the organization has absolutely zero pitches created, the user is immediately redirected to the pitch creation page. If there is no data for a specific card (like Positive Brand Traits), that specific card simply hides itself.
  • Processing: If the pitch is actively collecting data in the background, the page automatically refreshes itself every 30 seconds so the numbers update live.
  • Error / No Access: If the user’s subscription plan does not include Pitch Workspace, they will see a locked screen prompting an upgrade.
  • Linked from: The Pitch Workspace switcher/dropdown in the sidebar, or automatically upon completing the “Create Pitch” flow.
  • Links to: The public report view (/report/[id]) via the Copy Link button. If the user clicks a locked feature, it may open the plan upgrade dialog or link to the billing settings.

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Common support questions

  • Can I permanently save my custom layout/order of the cards? No, dragging and dropping the cards to reorder them only changes the layout for your current browser session. If you refresh the page, it will revert to the default order.
  • Why did my numbers change while I was looking at the page? If your pitch report is still processing, the dashboard automatically polls for new data every 30 seconds. Your numbers will stabilize once the audit is complete.
  • Can anyone see this report if I send them the link? Yes. Clicking “Copy link” generates a secure, randomized public URL. Anyone with that exact link can view a read-only version of the report, even if they don’t have an AthenaHQ account.
  • Why are some model icons grayed out in the Responses section? Above the Responses table search bar, you might notice some AI model icons look faded (e.g., 30% opacity). This simply means those specific models were not queried or returned no data for this particular pitch.
  • Why can’t I see the Pitch Workspace? Pitch Workspace is a premium feature typically restricted to Agency plans. If your subscription doesn’t include it, you will encounter a locked screen.