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app.athenahq.ai/pitch-workspace

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Purpose

The Pitch Workspace is where agency users and Pitch Workspace customers view the AI search performance report for whichever pitch is currently active. A “pitch” is a snapshot of how a particular company (and its competitors) is being talked about across AI search engines. ChatGPT, Gemini, Perplexity, Google AI Overview, Copilot, Claude, Grok, DeepSeek, and AI Mode: based on prompts and competitors configured when the pitch was created. This page is the main viewing surface for that report. It does not let you create or edit a pitch (that happens in the Create Pitch flow). Instead, it shows the most recently active pitch in a single scrolling report with metric cards, charts, and a paginated table of every individual AI response that was captured for the pitch. Customers typically use this page to (a) review a pitch they just created, (b) compare their brand’s visibility to competitors, and (c) generate a shareable link they can send to a prospect or client. If the organization has no pitches at all, the page redirects to the Create Pitch flow instead of showing an empty state. If the user’s organization does not have access to Pitch Workspace (it is part of the Agency plan, or sold as a standalone Pitches add-on), they see a lock screen with a “Talk to sales” call to action. Switching between pitches happens from the sidebar’s Pitch Workspaces dropdown: there is no pitch picker on this page itself. The pitch that loads is the last one the user opened (remembered locally in the browser) or, failing that, the most recently created pitch in the organization.

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What’s on the page

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Page header

Shows the company logo and name for the currently active pitch. On the right are two actions: Copy Link and Share (on mobile these collapse into a three-dot menu). Both produce the same public report URL.

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Report header band

Directly below the page header, inside the scrollable content area. Contains the report title AI Search Preview Report, a Powered by AthenaHQ branding link to athenahq.ai, and the audit date in the format “Audited October 14, 2024”.

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Metric cards row

Two side-by-side cards. On desktop these can be dragged to swap positions using a small grip handle that appears on hover.
  • Share of Voice (SOV). A large percentage showing the share of mentions your brand received compared to all mentions of any brand (target + competitors) across all AI responses for the pitch. Info tooltip reads: “The percentage of mentions your brand receives compared to all brands.” Includes a Learn more link that opens a dialog with the formula SOV = Your Brand Mentions / Total Brand Mentions × 100% and bullet points on why SOV matters.
  • Brand Mentions. A large percentage showing what share of total AI responses mentioned your brand at all. Info tooltip reads: “Percentage of AI responses that mention your brand.” The Learn more dialog shows the formula Mention Rate = Responses with Brand / Total Responses × 100% and key insights about brand authority and AI training data coverage.

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Regular cards grid

Six cards in a two-column grid, also drag-and-drop reorderable.
  • AI Search Share of Voice (SOV) Chart. Donut chart with a legend listing every brand (target plus each competitor) and its SOV percentage. Target brand is colored indigo; competitors cycle through other colors. Hover tooltips show both percentage and absolute mention count.
  • AI Model Performance. Shows the overall brand mention rate as a single large number, plus a horizontal segmented bar broken out by AI model (ChatGPT, Perplexity, Gemini, Copilot, AI Mode, AI Overview, Grok, DeepSeek, Claude). Each segment’s width represents that model’s contribution. A legend below lists each model with its individual mention-rate percentage.
  • Positive Brand Traits. Radar chart comparing how often positive attributes were associated with the target company vs. all competitors aggregated together. Target is indigo; competitors are gray. The chart only renders if there is positive attribute data; otherwise the card is hidden.
  • Negative Brand Traits. Same radar shape but for negative attributes; target is orange to flag negativity. Hidden if no negative attribute data exists.
  • Top Citation Sources. Ranked list of up to eight web domains most frequently cited in AI responses for this pitch. Each entry shows the domain name, mention count, and a horizontal progress bar relative to the top source. Rank 1 is indigo, rank 2 is blue, ranks 3+ are gray.
  • Competitor Analysis. A table with the columns described below.

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Competitor Analysis table

  • Company. Each tracked competitor’s name with a small logo icon.
  • Mention %. The competitor’s share of total brand mentions (your brand + all competitor mentions, summed across every response).

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Responses section

The largest card on the page. Header includes the title “Responses”, a row of model icons that highlights which AI models actually produced responses for this pitch (faded for models with no data), and a search box on the right.

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Responses table

  • Model. A colored pill showing which AI model produced this response (ChatGPT, Claude, Gemini, Perplexity, AI Overview, Copilot, AI Mode, Grok, DeepSeek). Each model has its own icon.
  • Mentioned. Yes/No badge indicating whether the target brand was mentioned in this response. “Yes” is indigo; “No” is orange.
  • Competitors Mentioned. A stacked row of up to 4 competitor logos seen in this response, with a “+N” badge for any beyond four. Hovering reveals the names. If no competitors were mentioned, shows a “No” badge.
  • Prompt. The exact prompt variation sent to the AI model.
  • Response. Truncated preview of the AI’s raw response text. Click the row to see the full text in the drawer.
The footer of the table shows “Showing X of Y responses” along with a Load More button when more responses are available. Search filters the loaded responses in memory (it does not refetch from the server).

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Response Detail Drawer

Opens from the right when any row in the Responses table is clicked. Sections, in order:
  • Metadata grid (first row): Date (audit date), Model (badge with icon), Prompt Type (“Branded” for high-intent, “Non-Branded” for discovery, otherwise the raw type).
  • Metadata grid (second row): Mentioned (Yes / No / N/A badge), Market Position (rank of the brand among all mentioned brands; 1 is highlighted indigo), Competitors Mentioned (pill list of every competitor mentioned, with favicon and name).
  • Base Prompt. The underlying prompt template text in quotes.
  • Variation. The exact variation sent (rendered as a right-aligned chat bubble).
  • Content. The full raw AI response rendered as markdown, with the target brand and competitors highlighted inline, and citations rendered as numbered pills. For Google AI Overview responses where no AI Overview was generated, shows the message “No AI Overview was shown for this query” instead.
  • Sources. Citation pill list with favicon, domain, and citation number ([1], [2], etc., or [-] if the source was provided but not referenced in the body text). Indigo pills indicate sources from the target company’s own domain; orange pills are competitor domains; gray pills are everything else.
  • AI Overview extras (Google AI Overview responses only). Three collapsible sections at the bottom: Organic Results (numbered list of organic search results that appeared alongside the AI Overview, with title, snippet, and source domain; results from the target domain are highlighted indigo, competitors orange), People Also Ask (questions with snippets and source links), and Related Searches (pill list of follow-up queries).

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Landing page CTA

For pitches created with type landing_page (free public pitch reports as opposed to full Pitch Workspace pitches), a promotional strip appears below the Responses table reading “Track this brand across every AI surface. Continuous monitoring across ChatGPT, AI Overviews, Perplexity, Gemini, Claude, and 4 more.” with See pricing and Book a demo buttons.

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What you can do here

  • Copy Link (page header, top right). Copies the public report URL https://app.athenahq.ai/report/<pitchId> to the clipboard. The button briefly shows a checkmark animation on success. The URL is publicly accessible: anyone with the link can view the report without an Athena account.
  • Share (page header). On devices that support the native OS share sheet (most mobile browsers), opens the share dialog with the report URL. On desktop, falls back to copying the URL to the clipboard.
  • Three-dot menu (page header on mobile, sm breakpoint and below). Collapsed version of Copy Link and Share for narrow screens.
  • Drag and reorder cards. On desktop, hovering over any metric card or report card reveals a small drag-handle (grip) icon in the top-right corner. The two metric cards can be swapped with each other; the six regular cards can be reordered freely within their grid. Reorder is session-only and not saved between page loads.
  • Learn more (Share of Voice). Opens a dialog explaining the SOV metric, its formula, and why it matters.
  • Learn more (Brand Mentions). Opens a dialog explaining Brand Mention Rate and its calculation.
  • Search responses (search box above the Responses table). Filters the responses already loaded in the page by matching prompt variation text or raw response text. Searching disables infinite scroll for the duration of the search.
  • Click any row in the Responses table. Opens the Response Detail Drawer for that response.
  • Load More (Responses table footer). Loads the next 50 responses and appends them to the table. Hidden when a search is active or all responses are loaded.
  • Previous / Next response (↑ and ↓ buttons in the drawer header). Navigates through the filtered responses without closing the drawer. The keyboard arrows ↑ and ↓ do the same thing while the drawer is open.
  • Close drawer (X icon). Closes the drawer and clears the selected response.
  • Expand / collapse Organic Results, People Also Ask, Related Searches (AI Overview responses only). Each section is collapsed by default in the drawer; click the section header to expand.
  • Click a source pill in the drawer. Opens the source URL in a new tab.
  • Click an organic result, People Also Ask question, or Related Search (AI Overview drawers). Opens the corresponding link in a new tab.
  • See pricing (landing_page pitches only). Opens athenahq.ai/pricing in a new tab.
  • Book a demo (landing_page pitches only). Opens the AthenaHQ Cal.com booking page in a new tab.

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Data shown

Everything on this page is scoped to the currently active pitch: the company, competitors, prompts, and AI responses that were configured for that pitch when it was created. The metrics and charts are computed from:
  • Every AI response captured for the pitch (prompts run across multiple AI models).
  • The competitors tracked in the pitch.
  • The positive and negative attributes the pitch was analyzed for.
  • The web sources (URLs) cited by AI models in their responses.
  • Logos for the target company and competitors (fetched once and cached).
The report does not reflect website-level tracking data from the rest of Athena. Pitch Workspace pitches are self-contained snapshots.

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Common workflows

  1. Review a freshly created pitch.
    1. Create the pitch (Create Pitch flow).
    2. After processing completes, click “Pitch Workspace” in the sidebar.
    3. The newest pitch loads automatically. Scroll through SOV, model performance, brand traits, sources, and competitor analysis.
    4. Scroll to the Responses table and open a few rows to spot-check what AI models actually said.
  2. Share a pitch report with a client or prospect.
    1. From the sidebar’s Pitch Workspaces dropdown, select the pitch you want to share.
    2. Click Copy Link in the page header.
    3. Paste the URL into email or Slack. Recipients see the full report at /report/<pitchId> with no login required.
  3. Investigate a specific AI response.
    1. Scroll to the Responses table.
    2. Optionally search by keyword.
    3. Click the response row.
    4. In the drawer, read the full markdown response with highlighted brand/competitor mentions and inspect sources.
    5. Use the ↑ / ↓ keyboard arrows to flip through neighbouring responses without closing the drawer.
  4. Compare your brand’s positive vs. negative traits against competitors.
    1. Locate the Positive Brand Traits and Negative Brand Traits radar charts.
    2. Compare the indigo (or orange) target shape against the gray “All Competitors” shape on each axis.
    3. Cross-reference any weak axes with the Responses table by searching for that attribute term.
  5. Switch to a different pitch.
    1. Open the Pitch Workspaces dropdown in the sidebar.
    2. Select the pitch you want.
    3. The Pitch Workspace page refreshes with the newly selected pitch’s data.

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Empty, loading, and error states

  • No pitches in the organization. The page immediately redirects to /create-pitch. No empty state is shown.
  • Pitches exist but the active one is still being resolved. A centered square skeleton loader is shown.
  • Pitch data loading. Individual cards display inline skeleton placeholders (skeleton metric values, skeleton charts, skeleton table rows) while their respective queries fetch.
  • Pitch still processing. If the pitch’s status is “processing”, the page polls every 30 seconds for updates so the report fills in as data arrives.
  • Entitlement check failed. If the system cannot verify the organization’s access to Pitch Workspace (temporary outage), the page shows an “Couldn’t verify access” screen with a Retry button.
  • No Pitch Workspace access. A lock screen is shown with the Pitch Workspace description and a “Talk to sales” link (Agency plan or Pitches add-on required).
  • Failed to load more responses. A toast appears: “Failed to load more responses. No more attempts will be made.” The Load More button is hidden.
  • Brand traits cards with no data. The Positive Brand Traits and Negative Brand Traits cards are hidden entirely rather than showing an empty radar.
  • AI Overview response with no overview. Inside the drawer for a Google AI Overview response, if no AI Overview was actually generated for the query, the body section shows “No AI Overview was shown for this query” instead of response text.
  • Linked from: Sidebar navigation “Pitch Workspace” item; sidebar collapsed icon for Pitch Workspace; the Pitch Workspaces dropdown in the sidebar; direct URL /pitch-workspace.
  • Links to: /create-pitch (automatic redirect when no pitches exist), /report/<pitchId> (the public-facing report URL generated by Copy Link and Share), https://athenahq.ai (Powered by AthenaHQ branding link), https://www.athenahq.ai/pricing (landing_page pitch CTA), https://cal.com/team/athenahq/athena-intro (landing_page pitch “Book a demo” CTA), and external source URLs opened from the Response Detail Drawer.

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Common support questions

Q: Why doesn’t this page have a pitch picker? A: Switching pitches happens from the sidebar’s Pitch Workspaces dropdown, not from this page. The page always shows whichever pitch is currently active (the last one you opened, remembered in your browser). Q: I created a new pitch but the workspace still shows the old one. What gives? A: The page loads the last pitch you viewed. Open the Pitch Workspaces dropdown in the sidebar and pick the new pitch. (If the new pitch is still processing, the report will populate gradually: the page auto-refreshes every 30 seconds while a pitch is in the processing state.) Q: What does “Share of Voice” actually measure? A: It’s the percentage of total brand mentions across all AI responses that belong to your brand, vs. all competitors combined. Formula: Your Brand Mentions / (Your Brand Mentions + All Competitor Mentions) × 100%. Click “Learn more” on the SOV card for the full explanation. Q: My Brand Mention Rate is high but my Share of Voice is low. Why? A: They measure different things. Brand Mentions = the percentage of responses that mention you at all (regardless of who else is mentioned). Share of Voice = your fraction of all brand mentions across all responses. You can be mentioned in nearly every response but still have a low SOV if competitors are mentioned more often or more prominently in each one. Q: Can I send the report link to someone who isn’t an Athena customer? A: Yes. The Copy Link button produces a public URL (/report/<pitchId>) that anyone can open without logging in. Q: How do I reorder the cards on the page permanently? A: You can drag cards to reorder them, but the order is session-only. There is no setting to persist the layout. Q: The Positive / Negative Brand Traits radar charts aren’t showing. Where did they go? A: Those cards are hidden when there is no positive (or negative) attribute data for the pitch. This is normal for newer pitches or pitches with limited responses. Q: A model icon at the top of the Responses table is grayed out. What does that mean? A: Grayed-out icons are AI models that did not produce any responses for this pitch. Colored icons are the models that did. Q: The drawer shows [-] next to a source. Is that a bug? A: No: [-] means the source was returned by the AI model but was not actually cited in the body of the response text. Numbered sources ([1], [2]) appear in the response itself.