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app.athenahq.ai/pitch-workspace

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Purpose

The Pitch Workspace Report provides a comprehensive, shareable dashboard of how a specific brand performs across major AI search models (like ChatGPT, Claude, Gemini, and Perplexity) based on a configured “pitch.” It gives marketers and agencies a clear view of their AI visibility, showing share of voice, brand mention rates, competitor standing, and exactly what the AI models are saying (including their cited sources). It helps you understand where you are winning in AI search and where competitors are taking the spotlight.

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What’s on the page

Page & Report Header
  • Page header: Displays the brand’s logo and name, along with a Copy link button.
  • Report header: Shows the title “AI search preview report”, a “Powered by AthenaHQ” badge, and the date the report was audited.
  • Landing page CTA: (Only visible for certain pitch types) A banner offering to “Track this brand across every AI surface” with buttons for See pricing and Book a demo.
Metric Cards
  • Share of voice: Displays the percentage of mentions the brand receives compared to all tracked brands.
    • Tooltip on the info icon: “The percentage of mentions your brand receives compared to all brands. Click for details.”
  • Brand mentions: Displays the percentage of AI responses that mention the brand.
    • Tooltip on the info icon: “Percentage of AI responses that mention your brand. Click for details.”
  • Responses analyzed: Shows the total number of AI responses collected for the report.
    • Tooltip on the info icon: “Total AI responses collected and analyzed for this report”
  • Models tested: Shows how many different AI models were queried.
    • Tooltip on the info icon: “AI models queried while building this report”
Charts & Breakdowns
  • Share of voice chart: A donut chart visualizing how often AI mentions your brand versus your competitors.
  • AI model performance card: Lists the AI models tested, showing the brand’s mention rate for each specific model.
  • Positive brand traits card: A radar chart showing positive attributes associated with the brand compared to competitors.
  • Negative brand traits card: A radar chart showing negative attributes associated with the brand compared to competitors.
  • Top citation sources card: A ranked list of domains most frequently cited by the AI models in these responses.
  • Competitive landscape card: A ranked list of the brand and its tracked competitors, showing each one’s share of all brand mentions.
Responses Table A searchable list of all AI responses collected for the pitch.
  • Model: Which AI model generated the response (e.g., ChatGPT, Claude, Gemini).
  • Mentioned: Whether the target brand was mentioned in the response (Yes or No pill).
  • Competitors Mentioned: Logos and names of competitors mentioned in the response. If none, shows a “No” pill. If there are many, shows a “+N” indicator.
  • Prompt: The specific prompt variation that was sent to the AI.
  • Response: A preview of the AI’s raw response text (or a View button for scraped content).
Response Details Drawer (Drilldown) Clicking any row in the Responses table opens a side panel with full details about that specific AI answer:
  • Date: When the response was generated.
  • Model: The AI model that generated it.
  • Prompt Type: The categorization of the prompt (e.g., Branded, Non-Branded).
  • Mentioned: Whether your brand was mentioned.
  • Market Position: The numeric rank of the brand in the response (if applicable).
  • Competitors Mentioned: A list of competitor names mentioned.
  • Base Prompt & Variation: The original prompt text and the specific variation sent to the AI.
  • Response: The full response text. Citations, brand mentions, and competitor mentions are highlighted.
  • Sources: A list of clickable source links cited by the AI model.
  • Google AI Overview sections: If the response is from AI Overview, collapsible sections for Organic Results, People Also Ask, and Related Searches will appear, showing the links and snippets Google provided.

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What you can do here

  • Copy the report link: Click Copy link in the top right to copy a public URL for the report to your clipboard. This link can be shared with anyone, even if they don’t have an Athena account.
  • Reorder cards: You can click and drag the top-right corner (grip icon) of the metric cards (the top row) to reorder them among themselves. You can also drag the larger chart and table cards below to rearrange their layout.
  • View metric details: Click the info icon on the Share of voice or Brand mentions cards to open a dialog with a detailed explanation of what the metric means and how it is calculated.
  • Search responses: Type in the Search responses box above the table to filter the responses by words found in the prompt or the response text.
  • Load more responses: Scroll to the bottom of the responses table. It will automatically load more responses if available, or you can click the Load More button.
  • View full response details: Click any row in the responses table to open the response details drawer.
  • Navigate through responses: While the response detail drawer is open, use the up and down arrow buttons in the top right of the drawer (or the up/down arrow keys on your keyboard) to move to the previous or next response without closing the drawer.

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Data shown

The data shown represents the AI search visibility for the currently active pitch in your organization. It includes the AI responses collected when the pitch was audited, the citations extracted from those responses, and the attributes and competitors configured when the pitch was created.

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Common workflows

  1. Reviewing top-level performance: Land on the workspace, check the top four metric cards for an immediate pulse on Share of Voice and Brand Mentions, and look at the AI model performance list to see where the brand is strong or weak.
  2. Investigating competitor standing: Review the Share of Voice donut chart and the Competitive landscape list to see exactly how much of the conversation competitors are taking. Use the Positive/Negative brand traits charts to see what the AI associates with each competitor.
  3. Deep diving into specific AI answers: Scroll to the Responses table, search for a specific product or feature keyword, and click a row to open the details drawer. Read the full AI answer and click the cited sources to see where the AI got its information.
  4. Sharing the results: Click the Copy link button to get a public URL, then share it with clients or stakeholders so they can view the dashboard without needing to log in.

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Empty, loading, and error states

  • Loading: While the report data is fetching, the page displays a skeleton outline of the dashboard (grey boxes matching the layout of the cards and charts).
  • Processing: If the pitch is still being generated (status is “processing” or “draft”), the page shows a “Building your report” screen with a loading spinner. The page will automatically update when the report is ready (usually in 5 to 10 minutes).
  • Failed: If the pitch generation failed, a “Report processing failed” screen appears with a Create another pitch button.
  • Error: If the report data cannot be loaded due to a system error, a “Couldn’t load this report” screen appears with a Try again button.
  • Empty traits: If no positive or negative brand traits were detected in the responses, those specific radar charts are hidden entirely from the page.
  • Empty table: If no responses match your search query, the table displays “No responses found.”
  • Linked from: The Pitch Workspace item in the main sidebar, the pitch workspace dropdown menu, or the pitch creation flow (which redirects here once a pitch is created).
  • Links to: The Copy link button copies a link to the public report page. The Create another pitch button (on the failure screen) links to the pitch creation flow.

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Common support questions

  • Why don’t I see the Positive or Negative brand traits charts? These charts only appear if the AI models specifically mentioned attributes about your brand or competitors. If no attributes were detected during the pitch audit, the charts are hidden.
  • How can I share this report with my client? Click the Copy link button in the top right corner. This generates a secure, public link that you can share with anyone. They do not need an AthenaHQ account to view the report.
  • What models are included in “AI model performance”? This section breaks down mentions across the models queried during the pitch, which can include ChatGPT, Claude, Gemini, Perplexity, Copilot, Grok, DeepSeek, AI Overview, and AI Mode.
  • Why is the page stuck on “Building your report”? Pitches typically take 5 to 10 minutes to process. The page will automatically refresh once the AI has finished querying the models and analyzing the responses. You can safely navigate away and come back later.
  • Can I change the order of the cards? Yes, as an authenticated user, you can hover over a card to reveal a drag handle in the top right corner. You can drag and drop cards to rearrange them (metric cards reorder with metric cards, and larger charts reorder with other larger charts).