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app.athenahq.ai/pitch-workspace/content/create

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Purpose

This page provides a simple, two-step wizard for agency and sales users to generate an Athena “content pitch.” A content pitch is a shareable, public report that takes a prospect’s existing article or landing page, analyzes it, and demonstrates exactly how Athena would rewrite that content to rank better in AI search engines. By pasting a target URL, users allow Athena to automatically scrape the page, identify the company name, and draft a list of relevant AI-search discovery prompts. Users can then curate this prompt list before launching the final public report, providing a powerful, hands-free sales tool.

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What’s on the page

The page is framed by a header titled Create content pitch, with a short explanation: “Paste a prospect page and Athena shows exactly how it would rewrite it to show up in AI answers, as a public report you can share.” Step 1. Article URL
  • Article URL: A text field to paste the prospect’s blog post, product page, or landing page link. It includes helper text explaining that this is the exact page you want to pitch improvements for.
  • Analyze page: A primary button that kicks off the AI analysis, reading the provided URL to extract a company description and draft prompts.
Step 2. Prospect name & prompts
  • Prospect name: A text field pre-filled with the extracted company name (or domain name). The text here will be displayed at the top of the generated public report.
  • Prompts to optimize for: A list of up to 12 AI search prompts. Athena targets these queries when writing its suggestions. The top right of this section includes a counter (e.g., “8 of 12”).
  • Prompt Rows: Each row displays an editable text box containing a drafted prompt, alongside a trash/close (×) icon to remove it.
  • Add your own prompt: An empty text input at the bottom of the prompt list paired with an Add button. This lets you manually type in high-value queries you know the prospect cares about.
  • Back: A button that returns you to Step 1 if you want to enter a different URL.
  • Generate suggestions: A primary button that commits your settings and launches the generation of the final public report.

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What you can do here

  • Analyze a page: Paste a link into the Article URL field and click Analyze page (or hit Enter). Athena will scrape the content and automatically suggest up to 8 discovery-style prompts.
  • Edit the prospect name: In Step 2, click into the Prospect name field to fix or customize the title that will appear on the final report.
  • Edit a generated prompt: Click into any populated prompt text box and type to refine the AI’s suggested query.
  • Remove a prompt: Click the × (Remove prompt) icon next to a row to delete a prompt you don’t want to target.
  • Add a custom prompt: Type a specific question or keyword into the “Add your own prompt” box and click Add (or press Enter). You can add prompts until you reach the maximum of 12.
  • Go back: Click Back to return to the URL step. Your analyzed prospect name and drafted prompts will be kept if you return to Step 2 without changing the URL.
  • Create the pitch: Click Generate suggestions to finalize your setup. You will be redirected to a new page where you can watch the suggestions generate.

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Data shown

The Prospect name and Prompts are dynamically generated by passing the provided URL to Athena’s analysis engines. Athena reads the page to understand the company’s offering and drafts a set of “discovery” queries, the kinds of broad questions potential customers might ask an AI search engine when looking for that prospect’s solution.

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Common workflows

Create a content pitch from a URL
  1. Paste the prospect’s link into the Article URL field.
  2. Click Analyze page.
  3. Wait a moment for Athena to read the page and draft AI search prompts.
  4. Review and adjust the auto-filled Prospect name.
  5. Review the auto-generated prompts. Edit any that aren’t quite right, or remove ones you don’t want.
  6. Click Generate suggestions to finalize the pitch and view the public report.
Manually curate targeted prompts
  1. After analyzing a page, review the auto-generated list of prompts.
  2. Remove any off-topic prompts by clicking their × icon.
  3. Click into the Add your own prompt field.
  4. Type a high-priority keyword or question you know the prospect wants to rank for.
  5. Press Enter or click Add.
  6. Repeat until you are satisfied (up to a maximum of 12 total prompts).

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Empty, loading, and error states

  • Empty state: If Athena successfully reads the page but cannot extract enough context to draft prompts, a warning toast appears: “No prompts could be generated from the page. Add your own below.” The prompt list will be empty, allowing you to build the list manually.
  • Loading:
    • Clicking “Analyze page” disables the URL field to prevent accidental changes, shows a spinner on the button, and displays: “Reading the page and drafting prompts to optimize for. This can take a moment.”
    • Clicking “Generate suggestions” puts a loading spinner on the button while the pitch is securely created.
  • Errors:
    • If the URL format is invalid, red helper text appears below the input: “Enter a valid URL, like prospect.com/blog/post”
    • If the scraper cannot access the page (e.g., it’s blocked or down), a toast appears: “We couldn’t read that page. Check the URL and retry.”
    • General failures will trigger toasts reading: “Something went wrong analyzing the page.” or “Failed to create the content pitch.”
  • Linked from: Typically accessed via the “New content pitch” button on the Pitch Workspace (Content tab) list page.
  • Links to: Upon successfully clicking “Generate suggestions”, this page redirects directly to the newly created content pitch’s detail page, where the rewrite suggestions are processed and displayed.